The document provides feedback from an audience survey on a music video project. The feedback suggests shortening the 5-minute song to allow for more shot variety in the video. Viewers also felt a narrative concept video linking shots to lyrics and showcasing a relationship through symbolic objects would be most effective. However, the narrative needs to be clear and not too complex. Overall the feedback was positive but advised ensuring visual interest throughout and avoiding an abstract or complex narrative.

1. AUDIENCE FEEDBACK
SURVEY
SAM MCNAMARA, ELLIE LOWES,
BECKY MARSH
QUESTION ONE:
The song we have chosento feature in
our musicvideoisaroundfive minutes
long.Thisismuch longerthanmost and
will therefore be muchmore challenging
to fill with interestingshots.
DO YOU THINK THAT IT WOULD BE
WORTH CUTTING DOWN THE SONG?
Afterconductingouraudience research
the overall response fromthe other
groupsis that the songshouldbe
significantlyshortenedtoallowforshot
varietyandconsistentlyinterestingshots.
Thisis because avideoof aroundfive
minuteswill require ahuge amountof
planningandfootage andcouldeasily
turn intoa random montage of irrelevant
shotswithno strongjustification.
QUESTION TWO:
AFTER INITIALLY LISTENING TO OUR
CHOSEN SONG, WHAT IDEAS CAME TO
MIND? WHAT IMAGERY, CONCEPTS,
NARRATIVES ETC. DOES THE
SONG/STYLE SUGGEST?
Montages,whichlinktocertainwordsin
the lyrics,were the mostcommon
suggestionfromthe audience feedback.
Thiswill require arigorousandwell
thoughtout planningprocedure toensure
that the shotsdo not become irrelevant
to the narrative,whichwe have decided
upon. Most of our resultsimpliedthata
conceptmusicvideowithelementsof a
narrative wouldworkmosteffectivelyfor
the song chosen.Thisisbecause of the
experimental musicstyle alongside the
storyline suggestedbythe lyrics.
QUESTION THREE:
DO YOU THINK OUR UNDERLYING
NARRATIVE IDEA WOULD WORK?
The general opiniongainedthroughour
audience feedbacksurveyispositiveand
that our narrative ideawouldlikelylead
to a successful musicvideowith
interestingvisuals.Itwasalsosuggested
that we wouldneedtoworkhard to
ensure thatour narrative wasmade as
clearas possible asthisisa difficultydue
to the conceptual style of the video.
QUESTION FOUR:
HOW CAN WE MAKE OUR NARRATIVE
CLEAR AND OBVIOUS THROUGH THE
CONCEPT?
Our feedbacksuggeststhatwe shoulduse
more symbolicobjectandimageryin
orderto make our narrative as clearas
possible throughthe concept.One
suggestionwastouse a mirror,which
wouldsmashandreflectlight.Secondlyto
linktoour relationshipconcept,another
suggestionwasavase and flowersbeing
smashedtorepresentthe breakupof the
relationship.Keepthe narrative simple to
avoidaudience confusion.
QUESTION FIVE:
WHAT AREAS/IDEAS OF OUR VIDEO
LACKS STRENGTH AND HOW CAN WE
IMPROVE?
The over all opinionsare thatour
storyline isclear,we asa group do
howeverneedtoensure thatthe

2. narrative remainsnon-complex.The video
shouldbe shorterthanthe full five-
minute song.The videoshouldstill
explore mature messagesandthemesand
remainmeaningful.Ensure shotvariety
and that the videoremainsinteresting,
bothvisuallyandconceptually,
throughout.Finally,avoidmakingour
videotooabstract intermsof the imagery
and concept.
QUESTION SIX:
DO YOU THINK THE ENDING MAKES IT
CLEAR WHAT HAS HAPPENED?
Avoidmakingthe endingtooabstract,
allowfornarrative conventionstoaidthe
audience inunderstandingthe scene.
Ensure clearshots are used.“The ending
isbrilliant.”–JessBlades
QUESTION SEVEN:
DO YOU THINK WE SHOULD CUT THE
SONG?
Yes,a videolongerthanthree seconds
will make itdifficulttoensure shotvariety
issustained – an interesting,andshorter
videowouldkeepthe audience engaged.
The amount of footage we wouldneed
wouldtake a verylongtime to film.