The document evaluates how effective the combination of the main product (music video) and ancillary texts (digipak and advert) are. It finds that they are generally effective due to consistent brand identity, themes, and genre conventions across the tasks. Specifically, the music video, digipak, and advert all use similar fonts, colors, images, and locations to represent the alternative rock genre. However, the document notes that including images of the band in the digipak and advert could help further promote the artist.