The document provides details on Ellie-Schreurs' FMP evaluation project on budget travel to York and Whitby. It summarizes the research, planning, time management, aesthetic qualities, audience appeal, and peer feedback components of the project. Research included travel posters, websites, and questionnaires to develop ideas. Planning consisted of a storyboard, website, magazine, and poster. Time management required working at home and coordinating with a sister. Peer feedback praised the project's colors, details, and branding, while suggesting adding videos and dividing content by age.

1. FMP Evaluation
Ellie-Schreurs

2. Production Process Evaluation

3. Research
• When I did my research I looked at different travel poster like Brighton,
Newcastle, Whitley Bay, and research different website about travel. This gave
me some ideas of some colours that I could use for my budget travel poster,
website and video.
• We did a questionnaire about budget holiday we ask about colour, mood, prices
activities, type of holiday
• I made some mock-up of the poster, storyboard of the video
• Develop a audience profile with age rage , Gender, Psychographic and Social
Status
• I looked up trip adviser for the website layout

4. Planning
• My planning went will well, I took my time planning and I came up with the
ideas by myself. It was good planning and was easy because it was somethings
that I was interested in doing already. This helped me with my project because
it gave me a lot of ideas for my budget travel video for York and Whitby. I was
going to create the website, poster and video about York and Edinburgh but
because of coronavirus I couldn’t go to Edinburgh. So I had to make a video
about York and Whitby and got the image form the Internet because I couldn’t
take the photo and videos in York with my big cannon camera.
• Video- I did a storyboard about York and things you can do in York, like go to
the shambles and restaurant you can eat in. The second half of the storyboard
is about Whitby and things you can do in Whitby like going and see the abbey
and see the culture with the captain cook museum and eat in the restaurant.
• Website- I did a website about what you can do and see in York and Whitby. I
put some text next to the image to say what the images and linked more
websites so the customer could get more information.
• Magazine- I did a magazine with images of York and Whitby and the place you
can go and eat at.
• Poster I include the logo images and some texts
• Banner I did my banner on photoshop which include some images of York and
some text to explained about the images.

5. Time Management
• I mange my time well and did some work out of the class
room for my project as we were sent home due to coved-19
• I worked hard, the poster, website and video took a long
time, I was lucky my sister has the adobe creative cloud app
on her MacBook so I used these to create the poster, and
video. She also had a graphics tablet so I used that for
creating the logo.
• I took my time and plan what I wanted in my budget travel
video I completed my project on time.
• I create a schedule to stick to and the daily tasks needed to
be done that day, this did sometimes have to be around my
sisters marketing reports and dissertation as she helped me
with the adobe apps, this was a little annoying as I needed
to for around her and not in my own time

6. Aesthetic Qualities
My strengths
I am good at creating my website, magazine, poster, video, storyboard, logo.
I’m good at coming up with new ideas for my project. I chose big bright images
to standout and I’m also good at pick the right colours. I am good at coming up
with different colours and I’m also good at thinking of what colours would look
nice on the different backgrounds. I am good at laying out my work to make it
look good. good. I am good at doing different styles and different fonts
What aspects of your work do you like?
I like the images that I chose to use for my project. I like the styles of Writing
that I chose for my website, poster, magazine, video and my storyboard. I like
the font that I chose because it made the title standout on the page. I like the
logo I drew on my sisters graphics tablet. I like the colour choice. I like the
music for the video. I like the website having a lot of information on.
Does your work look good ?
My work looks really good and very colourful. I chose good images for my
video project. My work looks very creative and I put a lot of time and
effort in all of it. The backgrounds are very creative and very colourful.
Its got a lot of information as well
My favourite bit was the video.

7. What could you improve on ?
I could included videos taken of York and Whitby in the video, but that wasn’t my fault.
I could have had a more gender neuter colour palette.
I could have added more images.
How would you improve?
I could have improved my software skills and saving my work properly as I did lose a couple of bits
because I don’t understand where to save my work when the memory stick is in. I could improve on
knowing about different file formats like PDF and JPEG.
Weaknesses
I needing help with my work because didn’t know the software that well.

8. Audience Appeal
My budget travel video to York and Whitby would
appeal to old or young people. It would also appeal to
people who likes going on short weekends away with
their family or friends. Young people would like the
different fonts and the different styles and the
different colours Writing. The images would appeal to
my audience because they standout and would
appeal to anyone who likes to Liston to relaxing
music.

9. Peer Feedback

10. Feedback 1
• What did you like about the product?
• It is very bright and colourful, it very eye-
catching. It has a lot of detail and very
informative.
• What improvements could have been made to
the product?
• Maybe more pictures but in the circumstances I
understand that is difficult.

11. Feedback 2
• What did you like about the product?
• I liked it because it showed in a short time
• what they can do.
• What improvements could have been made
to the product?.
• May be it should divide better what is for the
older and what is for the younger to do.

12. Feedback 3
• What did you like about the product
• Well presented, with a lot of detail about the places described. Good
use of other sources on the website letting the customer know more
information
• Well designed poster
• A consistent logo design throughout which makes the branding
apparent throughout
• Good adapted logos for each of the cities
• Good happy brand tone, fitting in with essence of holidays
• Video is a good length, with the right balance between information and
imagery.

13. • What improvements could have been made to
the product?
• Have videos instead of pictures, however this was because of covid-19.
• Use more gender neutral colours on the poster, for examples the blues and green
used in the other pieces of media. This would make the poster more cohesive wit
the website and video whilst appealing to both genders. As the customer said the
most favoured colour was blue this could have the colour of the background.
• Try not to use music with the free music sites name in as this lacks
professionalism, but in this case it would be hard to do.

14. Peer Feedback Summary
• What do you agree with from your peer
feedback? I agree it very bright and
colourful and very eye catching and I do
have a lot of detail. I agree the video was
showed in a short time. Agree I could
– divide it for the older and for the young and I
agree I could have add more picture. What
do you disagree with from your peer
feedback? is nother that I disagree about

15. Peer Feedback Summary