Evaluation a2 media 2

As a group, when we were briefed that along with our music video
we will need to create a promotional package, promoting our ‘new
band’ Ultraviolet we decide to create a digi-Pak and Website. We
decide to go for creating a digi-Pak as we believed that even
though promoting music though physical aspects have been
substituted for digital promotion, we believe the who aspect of a
digi-pak holds a more sentimental value than a normal CD. It also
allows more of the artist cover art to feature on the product along
with more personal artists comments, making the consumers of
the product feel more of a bond between the artists and music.
We decide to create a Website as it is a more accessible ancillary
for an audience to access more than a magazine advert. The
website would not only help us promote the through uploads of
the artists music, but also through merchandise, tickets for live
shows and interaction and links to the bands social media site.

 For the creation of our digi-pak, as a group we came first brainstormed all the thematic ideas
and themes we want our digi-pak to be based on. Prior to my idea contribution, I had decide to
do my own personal research using the internet ( google web browser) to view common
conventions, theme and cinematography used for a EDM/House genre digi- pak cover. One
digi-pak that stood our for me was Years&Years ‘ Communion’. The digi-pak followed a
illuminating rainbow colour theme against a black background. This idea reminded me of a
club/ festival vibe, as the sort of colours used on the digi-pak colours are common glow stick
lights used at festivals or strobe lights you would see in a club. This linked well into the
EDM/House genre as the colours reflected the locations of where the music would be played
or performed. I also looked at various EDM artists photoshoots, specifically AlunaGeorge as
like our band ‘Ultraviolet’, they are a male and female duo. What I had gathered from their
photo shoots were the outdoor locations and spacing between the two within photos, which
was important as they don’t portray a intimate romantic relationship and that was what we
wanted out band to portray also.

 When it came to feedback our ideas into the group brainstorm, I
mentioned having an illuminating, club like theme for a few images in
out digi pak, along with an outdoor theme where we would be able to
use a smoke flare, that I had liked and seen used by various models
who had done outdoor photo shoots. I thought it would be a good idea
to get a purple smoke flare as it would time into the title of our band
UltraViolet. Along with the inspiration of ‘Violet’ within our band name,
we decide to have an overall colour scheme of purple, white and
black for majority of our products. We then noticed we all had stated
similar suggestions of having a contrasting dark ( club like setting)
and light ( outdoor) setting. Myself and Phoebe noted how we could
use a park for some of the outdoor photo shoot stuff, along with
Moriam stating how a garage would be a nice image setting for one of
the panels where we can place the track list. So we decided to base
our digi pak around those two themes. Moriam then sketched out
various images of what we had imagined for our digi-pak. Coming to
the conclusion of having a dark inside illuminating club theme and the
outdoor, light scene as the outer parts of the digi-pak. After
conducting the photo shoots for both the inside and outside cover we
uploaded our images to our Gmail group shared folder, which then
made it easier for Phoebe access the images. We decide to use
Adobe Photoshop CS5 to edit and create our digi-pak as it produces
our product images in a higher quality.

 Using Photoshop, Phoebe re-sized the images to fit the template of
the digi-pak. For the front panel of the digi-pak ( the front cover),
she took the image taken at the outdoor photoshoot which included
the flare. Myself, Moriam and Phoebe decided to choose this
image specifically as we thought the quality of the image was much
clearer than the others used with the flare and also because it was
a good two shot of Jess and Osa together in a way to promote the
artists. As the flare we had purchased was blue and we required a
purple one, Phoebe used the hue and saturation tool to alter the
colour of the image until the smoke was purple. Then she placed a
layer of the original image over the purple hue image and then
erased the top layer in the shape of the smoke to reveal the purple
smoke. Then she placed the logo ( which is out band name
Ultraviolet) we had created using Photoshop and ‘ DA FONT’
website, onto the image.
 For the back cover once again Photoshop was used to re-size the
image to frame panel for the digi-pak. We chose the outdoor image
of Jess and Osa either side of the garage as it we thought that it
would be creative to place our track list in the middle of the garage
where jess and Osa would be standing either side. For the track list
I came up with all the song tittles while Phoebe once again used
‘DA FONT.com’ to create the list, where she then imported into
Photoshop and placed it on the garage, also along with the band
logo which she placed at the top of the garage. Then from google
she saved the images of the record label, copyright notice, QR
code and bar code into her file. Then proceed to upload them to
Photoshop where she placed the images across the bottom of the
image.

 For the acknowledgements page , as a group we
selected the one of the black box photo shoot
images which originally had a green colour to it
due to the green strobe light in the room, however
by adding a purple filter over the top layer of the
image, we were able to turn the image purple. We
then used Microsoft word to write the
acknowledgements,, then by deleting the
background so that it was now transparent,
phoebe over-layered the text onto the image of
Jess and Osa.
 For the back inside cover, this image was
imported it into photo shoot and resized to fit the
Digi-pak frame. We decided to use the image of
glow in the dark paint on the hands as the CD.
This was because within the palm of the hands
the initials of the band ‘U.V’ can be seen printed
on our artists hand. Which was also repeated
imagery within our music video towards the end
where Osa re creates the hands on the CD cover.
Effectively building a link from one of our ancillary
products to the music video.

 For the right inside over, we choose to use another
photo from within the black box photo shoot. The
image was once again re-sized to fit the digi-pak
panel. We decided to select a close up image of
Osa and Jess with glow in the dark paint
decorated on their face. We chose this image as it
was a contrast from the other mid shot/ long shot
images we had already chosen to feature on the
digi-pak. it also includes balloons in the
background which were also present for the
performance in the music video, effectively
creating another link to our music video though the
image.
 For the outside left cover, we had selected an
image I had taken of Jess and Osa behind the
black and white background. We chose this image
as not only did it go with our outdoor/ light theme,
it also links to scenes in our music video where the
two are seen socialising together. Once again the
image was just re-sized to fit the frame selected
for our digi-pak panel.

 For the creation of our website, as a group we had all decide to use the same theme
from our photo shoot, continuing the light ( outdoor) vs dark ( illuminating club like
setting) theme. However we did discuss what we would visually like our website to be
spaced and designed. To come up with some ideas, and as seen in one of my ‘website
ideas post’ I was influenced by the simplicity of AlunaGeorge’s website design. I liked
the fact the website was easy to navigate around and also not crowded with pointless
information that normally is skipped by viewers, due to the lengthy blocked texts that
don’t look appealing. We all liked the idea to have a simple theme as it looks more
aesthetically pleasing to the eye, more intriguing to other leading them to want to
explore the site. I then sketched out the main page of our website along with a visual
summary of what pages we will create for our page. At first we had decide to use
‘Weebly’ to create our website as we all have previous experience on how to design a
website using that app, however from looking at the wider variety of choices and
layouts on the site ‘Wix’, we decide to use that to create our website instead. Phoebe
then physically constructed the page as Moriam and I helped out deciding on the
visuals and colour scheme of the website.

 For the main page, we chose the image of Osa and
Jess taken outside the black and white background,
which also featured in our music video and for the front
cover of our digi-pak. The shot was an off guard image
taken by myself, which we thought captured a natural
duo chemistry. It brings a sense of authenticity to the
image as it wasn't planned and also makes out to be a
very convincing image that a artists or band would take
together. We also selected this mid-long shot image
as it allows you to see both Osa and Jess through their
facial expression and physicality. Their costume adding
to the EDM/House artists look as they both correlate in
wearing the same thing making their appearance as a
duo come across more realistic. Phoebe then created
the ‘UV’ logo using Photoshop and inserted the saved
logo into the left hand corner of the strip header. We
then chose to position the name of the band just below
the artists face as we believed it was the most
appropriate place to put it, as any lower would look
slightly awkward and unprofessional and any higher
would hide their faces, which was something we did
not want to do. Moriam and I then selected the grey
app icons to go along the second liner towards the
bottom of the picture as we thought the grey blended
in nicely with the colour used for this page. Phoebe
then used a purple filter over the image to tie into out
‘Violet’ theme and adding a fun hint to our simplistic
main page.
 To keep a constancy between each page we decide to
keep the ‘UV’ logo in the same top left corner along
with the app icons in the bottom right corner. This way
the icon and logo were not awkwardly paced in front of
any texts or important images.

 We decided to create a ‘News’ page as we figured that would
be a good page to alert fans on anything new the artists is
doing or releasing. For example of this we decided to advertise
the Digi-Pak on this page along with the front cover, along with
a short text that explains the details of the release and
information on the new album. We decide to centre the image
and text on the page as we wanted it to be easily eye catching.
Also choosing to make the text short so that it wouldn't be
bypassed by fans because of excessive amounts of texts that
don't look appealing. We decide to use the image taken within
the black box by Moriam of the glow in the dark balloons. We
selected this image as not only is this featured in out music
video, effectively creating a link between the two, but also
because it intertwines with the conventions of Club like setting
and bright illuminating colours. we chose the text colour to be a
dark purple so that it would be able to stand out against the red
background along with being able to keep within in our Purple
colour scheme.
 We also decide on creating a ‘Gallery’ where we have chosen
to upload images taken of the artists from their photo shoots to
the behind the scenes production of the music video. We
decide on creating a gallery page as its a nice way for fans to
see images of their band if they do not own any form of social
media. We chose not to add any text on this page as it is a
page for images and we didn't see text necessary as pictures
speak messages for themselves. We chose to keep the pages
theme consistent by using a varied image of balloons, which
seem to have a more vintage style to the. This intertwining with
the ‘House Party’ vibe, and conforming to the conventions of
our genre.

 The ‘live’ page centres around the bands performance and tour dates. Its a page
where fans can have easy access to seeing the band live by booking tickets directly
through the hyperlink when they click ‘ buy tickets’, which then takes them to the ticket
website. We chose to select an image of the duo within the black box, with the glow in
the dark paint on them, surrounded by the glow in the dark balloons. This image also
has similarities to the one we used for a panel on our digi-pak. We thought this image
would be effective for the advertisement of this page as it gives off a festival/ exciting
vibe which is what we want to project their concerts will be like. We decide on the
main texts being white so that it would stand out and be visible against the darker
background. Where as we decide to keep the title of the tour in purple violet, brining
more attention to the band name and making it have a repeated consistency which will
help bring significant attachment to the colour to out band ‘Ultra Violet’.
 We created a ‘ Video’ page to promote our music video. We chose to centre the video
in the middle of the page to highlight its importance and also making it so that as soon
as you head to the page the video plays automatically. Once again we decide to keep
the colour scheme of our r text, purple along with some white, to help the text stand
out from the darker coloured background. We also chose to go with another balloon
themed image, once again taken within the black box, but this image has a green tint
to it caused by the strobe lights used at the time within the box. This keeping in with
the consistency with the other pages so far and also tying links to our digi-pak, where
a similar image is used for our acknowledgements page and also during the
performance within out music video.

 We then also created a ‘Store’ page where
Phoebe had created some merchandise with
various brand logo’s. We decide to have
jumpers, hats, phone cases and wrists bands
as they are typical merchandise which fans
purchase as they are long lasting and can be
worn any time. Also they are apparel that our
target audience and secondary target audience
commonly purchase. We specifically chose to
place the ‘Hands’ on our products as we want it
to be a secondary brand identifier for our band.
So that when fans or people see the
illuminating hands they automatically associate
it to the band Ultraviolet. We have once again
used the vintage style balloon background for
this page as it allows the products to be the
centre of attention, as the theme has been used
already.
 Our last page is our ‘Social Page’ which
features an online feed to our Twitter, YouTube
and Instagram pages. We have chose to use
another outdoor image to send the tour on our
site, as we entered our site ( the main) page
with once. Although you cannot see the image
clearly it is one of the images with the flare,
which was also used for our digi-pak front
cover. The image also has an overall purple
filter to keep the consistency with our purple
theme.

 As a group whilst planning we had always decide to link both our
ancillary products colour scheme wise. We had come up with a main
colour purple as our band is named Ultra ‘Violet’, however we did also
state to blend illuminating, club like colours to intertwine with the
EDM/House genre conventions. However as our brain storming
developed more we thought it would be a good idea to use the photo
shoot images as background themes for our website, having a different
image for each page. We thought this would also be a creative way to
build the link between not only our ancillary products but also our music
video, which some of the images such as the balloons for the
background for the pages, video, live, gallery, store and news. The
main page image are scenes from the music video along with our social
page being photo going along with the outdoor theme. We wanted to
make clear direct links from our website and digi-pak so decide to once
again merge the light and dark theme from selecting various other
images from both the outdoor forest setting and the black box, glow in
the dark paint setting. I think we successfully linked both our products
through the choice of using images from our photo shoot. Ultimately
that builds the bridge to both products as the same theme, font and
colour are used on both products.

 As our duo are meant to be artist from EDM/house genre, we originally decide to
keep their character profile low-key like most artist from within that genre. For
example Disclosure, rarely feature on their songs however project their image onto
the ancillary products. We wanted to follow this same notion of not having our artists
feature in our music video, however on both of our ancillary products. However after a
group intervention, after noticing our music video was coming across more a short
film rather than a music video with not including any performance, we decide to
subvert from the typical conventions of artists music video from this genre and include
our artist. This made it easier to now brand our artist visually across all 3 products.
On the other hand one way we did stick to the conventions of a House/EDM music
video was to re-create typical locations such as a club ( Jess and Osa performing in
the black box);funfair ( date with Ece and Abdenour); a house party scene ( Ece and
her friends). We also decide to conform to the convention of an EDM/House group by
not making the artist the ‘centre of attention’ through having them wear bright
coloured clothing and flashy brands. Keeping the costumes minimalistic ( black,
denim and purple) we allowed the band to debut their image as ‘ fun, hipster,
outgoing but humble’. We did not want them to appear narcissistic like other genre
celebrities such as R&B and Hip Hop, but not as stripped away and ‘dark’ like Rock
bands. So we decide to make them wear the same costume for all products, a way to
project its not all about them, but having fun and enjoying the music. I also think the
illuminating/glow in the dark theme across each product also helps brand the image
of our artist, as the colours are bright and funky, expressing the vibrant and exciting
music from the band as well as their personality. This can also be seen though the
poses the take for their photos and even within the music video, short scenes where
they are interacting with each other or the camera expressing their vibrant and
outgoing personalities.

 One thing I would like to change would be the text used for our
website. I think we could have kept a more consistent boldness, style
and size. I feel as the variation in text style does put a dent in the
professional out look and style to our page.
 As I am within the age group our secondary target audience, I would
definitely say I would be attracted by the way the products have been
effectively able to capture the visual elements of the genre EDM and
House. I think the consistency between the theme and the colour
scheme not only represent the band name but also the song which is
upbeat, funky and vibrant much like colour scheme choices. Which
many EDM artists tend to do by reflecting their sound also through
their ancillary products. An example of this is Years&Years a EDM
band who for their self titled album/ Digi-pak created a geometric
styled cover with the letter ‘Y’ in their band name. Keeping in with the
fun and vibrant theme of their music they choose a multicoloured
colour scheme which illuminated against their black background.
Which we have also followed the trend in having our own self titled
album and illuminating album theme, with the contrast between the
dark, club like setting and the light, outdoor festival effect.

 I could see our products existing outside the
project as they all have been created with a level
of high quality professionalism that each product
can display the time taken to make sure every
decision was for a reason and not for the sake of
the project. For example we had conducted an
actual photo shoot using flares for the outdoor
image that we had purchased ourselves, along
with the glow in the dark paint and glow in the
dark balloons for the inside photo shoot. I also
think the way the website has been presented
would attract me as a target audience because it
is very simple to navigate around and also
presents believable merchandise, which also has
a featured elements such as the ‘hands’ across
all products. linking to the digi-pak and the music
video as the ‘ hands’ are both presented in the
products. An example of this idea of a constant
brand image can be seen with House/EDM band
Disclosure, that have a CGI drawn face affect
present not only on their ancillary products but in
their music videos, which becomes a noticeable
trade mark of theirs.

Evaluation a2 media 2

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Evaluation a2 media 2