Products and Themes

1. THE PRODUCTS
Jon Black

2. The Theme
• The aesthetic is largely inspired by the regular
conventions of Indie folk.
• These conventions include formal costume choices, a
faded yet jovial colour scheme, and the use of natural
imagery (all of which we utilised in the products,
particularly the music video).
• A main motif we used in the development of the products
was the balloon, which appears in the video, digipack,
and website. We see it as being symbolic of innocence or
an object dragging the video protagonist down (let go at
the end to symbolise her moving on), though it is of
course a polysemic device that can be interpreted in any
way by the audience.

3. The Digipack
• We created a digipack using Adobe Photoshop CS6.
• It has 6 panels, and is the digipack for Limerence’s new
album “Death is a Friend”.
• Many images used in the digipack were taken in the same
locations we filmed at for the music video, so the visual
aesthetic is very similar due to this choice.
• The typeface of the text fits the visual aesthetic by being
stylised through the serifs of the font (“King”), which is
intriguing, yet has a subtlety to the style which fits very
well with the genre.

4. The Website
• The website was created during the filming of the video,
so the on site blog has been updated several times during
this process on the “News” page, connecting the audience
and Limerence through these updates.
• Likewise social media has been used to connect with the
audience and to increase the fanbase demographic.
• As with the digipack, the images used in the website were
taken on location, meaning that the visual style and
aesthetic links with both video and digipack products.

5. The Video
• The video was created using two locations, an outdoor
rural location (for the narrative), and an indoor “studio
shoot” location for the main artist shots.
• The nature shots were utilised to establish the product as
being Indie, as well as the formal clothing choices paired
with the protagonist of the narrative (“the girl” – wearing a
flower dress and carrying a balloon), as well as the artist
in the studio (black, which has connotations of formality to
some).