A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Indian Real Estate Industry Sets Social Media Stage on FireSimplify360
It is said that investment in real estate is one thing that is never going to earn you losses. With Narendra Modi announcing the allowance of foreign investors to join the Indian Real Estate Industry, the competition among the various players has stiffened and the margins of difference in their popularity are disappearing rapidly.
Kolte Patil achieved the lead in the share of voice due to the Nest Fest that concluded only recently. This fest exhibited Pune’s biggest Property Expo, and their campaign witnessed over 200 million impressions online, with 5.3 million impressions achieved through Twitter alone.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Anatomy of Twitter - Establishing YourselfRod Brooks
This excellent overview of Twitter and the best practices for creating an account was presented byJulio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO for Global Strategies at a WOMMA event in 2009.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Indian Real Estate Industry Sets Social Media Stage on FireSimplify360
It is said that investment in real estate is one thing that is never going to earn you losses. With Narendra Modi announcing the allowance of foreign investors to join the Indian Real Estate Industry, the competition among the various players has stiffened and the margins of difference in their popularity are disappearing rapidly.
Kolte Patil achieved the lead in the share of voice due to the Nest Fest that concluded only recently. This fest exhibited Pune’s biggest Property Expo, and their campaign witnessed over 200 million impressions online, with 5.3 million impressions achieved through Twitter alone.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Anatomy of Twitter - Establishing YourselfRod Brooks
This excellent overview of Twitter and the best practices for creating an account was presented byJulio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO for Global Strategies at a WOMMA event in 2009.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Social Media For Sales In The Insurance IndustryRoop & Co.
A presentation, developed by Roop & Co. marketing communcations, that explains how social media can support sales in the insurance industry. It includes statistical data, examples, and quick tips for getting started.
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011social3i
This deck was used as the foundation of a 7 hour workshop at Seattle's School of Visual Concepts on the uses of Social Media for B2B Marketing. It was presented by Social3i Consulting on Dec 7, 2011.
Part 1 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 1 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section provided a high level overview on questions we get asked the most by clients and potential clients.
Part 2 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Social3i - NWEN eIQ - Social Media for Startups - Jan 2013
1. Social Media for Startups
A Primer
Presented at NWEN
Andy Boyer / Alonso Chehade
Jan 29, 2013
social3i
insight | ideation | influence
Download: http://bit.ly/NWEN2013_0129
@social3i | @aboyer
4. Today’s Discussion
Intros and getting to know each other
Getting Started With Social
• Passive
• Active
Inspirational Ideas
Building a Strategy or Framework
2 Case studies – Relaborate and Pillar Properties
Channel Tactics – 3 stars and 5 tips from Alonso
Q+A All through the preso.
@social3i | @aboyer
8. Your Startup
Personal Branding and Networking Through Social Media
Why is it important?
How can I get started?
@social3i | @aboyer
9. Why Social Media is Important for Your
Personal Brand
Network and Engage with
Deepen Relationships Own your Brand
Customers and Partners
Identification of Sharing of news and Determine what
trendsetters and information from Google finds
thought leaders partners and Proactively work to
Conversations with the customers become someone
right people in the Collect real insight and thought leaders want
right places about understanding of to engage with
product ideas and partner needs and
deficiencies wishes
@social3i | @aboyer
10. “Worldwide, 86% of companies have a
presence on Facebook and Twitter….
.
“…Meanwhile just over half use YouTube and
LinkedIn and only slightly more than a third
@social3i | @aboyer
have a presence on Pinterest and/or Google+”
11. Using social media boosts
website traffic:
- Companies gain a 185% lift in
Web traffic after achieving
.
1,000 Facebook likes
- Businesses with 51 to 100
Twitter followers generate
106% more traffic than those
with 25 or fewer followers.”
@social3i | @aboyer
13. “Social media users are willing to pay a
21% premium for brands that deliver great
service through social media”
@social3i | @aboyer
14. “There are one billion posts per day made on Facebook. The average
user spends nearly 7 hours per month on the social networking site, and
one out of every five pageviews on the Internet is on…Facebook.”
.
“Facebook grew 18% in 2012
and accounted for more than
@social3i | @aboyer
half of all social content.”
15. The Day that News Changed
• 3:26 pm photo was
posted to Janis
Krum’s (@jkrums)
twitter profile
• New York Times
broke the news at
3:48 pm and didn’t
post to the front
page until 4:00 pm
@social3i | @aboyer
Page 15
16. The moment that defined
Twitter for the mainstream
@social3i | @aboyer
18. Why Do We Need to Understand Social Media
Industry Shift in Marketing Spend
• 46% Decline in Tradeshow spending
• 44% of Direct Mail never opened
• 90% of marketers now use social networks in their marketing efforts.
• Social media and blogs reach 80% of all U.S. Internet users. 91% of
experienced social marketers see improved website traffic due to social
media and 79% are generating more quality leads.
B2B Users and Customers Shifting to Social Vehicles
• US Internet users spend 3x more time on social networks than email, and
6x more than on portals
• 61% of U.S. Marketers use Social Media for Lead Gen
• 63% of companies who are using social media say it has INCREASED
EFFECTIVENESS of other marketing efforts
• LinkedIn drives the most leads to B2B sites, according to Leadforce
@social3i | @aboyer
Source: HubSpot
19. A Complete Social Media Process
• Use Social Media Monitoring tools to track the
conversations around a brand and the industry as a
Listen whole. Identify key industry influencers and brand
advocates.
• Establish 30-60 day editorial calendars to drive
conversations and lead consumers through a
Plan planned story arc. Then we develop syndication
strategies to get the content maximum exposure.
• Write short and long form content in multiple
Develop channels that engages customers and encourages
sharing.
• Analyze key metrics such as Virality, Engagement
Review and Reach to determine the success of our
@social3i | @aboyer messaging strategies.
27. Quora Conversations Quora users
ask industry
specific
questions.
Business
professionals
have the
opportunity
to step in and
answer
inquiries to
serve as “the
voice” of their
@social3i | @aboyer industry.
48. What’s your story?
You have more to talk
about than you realize
• Conferences
• Product Releases
• Speaking Engagements
• Promotions / Hires
• Partner News
• Customer Success
Stories
@social3i | @aboyer
49. Be Realistic
So many
channels, s
o little
time.
Where to
focus your
time and
efforts?
@social3i | @aboyer
50. Set Your Goals
Crowdsourcing
Product / information to improve
Maximizing an ad campaign Service programs and services
by extending the content to Development
channels not covered by paid
media
Searching for external
opportunities to
service customer
related issues,
Outbound Customer
PR / Advertising Support
@social3i | @aboyer
51. Setting Your Expectations
The Long Term Goal:
Giving customers a say
in
Influence
developing, supporting
and evangelizing your
brand
Melding social into your
overall marketing program
Integrate
Enagaging with
fans, followers, press, analysts and Interact
critics
Basic benchmarking, auditing and listening to conversation
about your brand, customers & products
Interest
Develop marketing and business plans without benefit of any data or
insights generated on the social web about you or competitors
Ignore
@social3i | @aboyer
57. Step 2: Why are we here?
• Who are we reaching?
• What do we want them to do?
• Which parts of the company can we involve?
• How much trust have we earned so far?
• What do these people like to do?
• What tools do we have at our disposal?
• How much time do we have to dedicate to this effort?
• What kind of budget do we have to work with?
• What does our existing marketing calendar look like?
@social3i | @aboyer
58. Step 3: Get a consistent name
@social3i | @aboyer
59. Step 4: Have the right free tracking tools
@social3i | @aboyer
61. Step 6: Set up an Editorial Calendar
Editorial Calendar
Date Offline Sales Calls Aggregated Blog Facebook (In Twitter (In YouTube Foursquare
Event Content on addition to addition to
Web Site general replies and
discussion) discussion)
Sun 7/10
Mon 7/11
Tues 7/12
Wed 7/13
Thurs 7/14
Fri 7/15
Sat 7/16
Sun 7/17
Mon 7/18
Tues 7/19
Wed 7/20
Thurs 7/21
Fri 7/22
Sat 7/23
Sun 7/24
Mon 7/25
Tues 7/26
Wed 7/27
Thurs 7/28
@social3i | @aboyer
86. FACEBOOK
Over 1 billion
active users
Source: Facebook Inc.
@social3i | @aboyer
87. FACEBOOK
62% of B2C
companies acquired new customers from it.
Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook
41% of B2B
@social3i | @aboyer companies acquired new customers from it.
Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook
88. FACEBOOK
Profiles Vs. Pages
@social3i | @aboyer
89. FACEBOOK
Types of Interactions
@social3i | @aboyer
96. FACEBOOK
Tell your friends
@social3i | @aboyer
97. TWITTER
Over 200 million
active users
Source: Wikipedia
@social3i | @aboyer
98. TWITTER
67% of users
more likely to buy/recommend a brand they follow.
Source: Survey by Chadwick Martin Bailey
39% of B2B
@social3i | @aboyer companies acquired new customers from it.
Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook
99. TWITTER
Types of Interactions
@social3i | @aboyer
100. TWITTER
Tweet often but with breaks
@social3i | @aboyer
“Of those that have had interactions via social media, 54% said that this has changed their perception of the brand. Predictably, most consumers are looking for the latest offers and competitions via social media (49% and 48% respectively), though 33% are looking for direct answers to questions or complaints. ”Once they get in it.How to use other program – personal insights conversations, that people want to join. Taking the experience more robust beyond a robust – A Facebook social graph – relevant offers. Email conversations around segmentation.
(Heidi Cohen)
Here are the top 5 social media sites where both B2C and B2B marketers are distributing their content.
I’ll give you an overview of these 5, but spend more time in the top 3; which are Facebook, Twitter & LinkedIn. Alright let’s talk Facebook.
If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
where both B2C and B2B companies who have established a presence are acquiring new customers from it.
If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
Facebook is great site to distribute your content, but also an opportunity to capture and share the story of your company with others.
And one of the best ways to do this is with pictures. That’s why photos on this platform get higher engagement than the average post.
For your company to stay present in this room, is very important to stay active by posting updates regularly. However don’t take over the room or their feed by talking too much. If you want to keep your fans away from unliking your page, the optimum post per day frequency seems to be around once every two days.
Facebook is a micro blogging platform, so be brief with your updates. People are scanning their feeds not reading them, so be quick and engaging. Practice keeping your posts under 80 characters, as it is a good reference point to get higher engagement.
….and the more your fans engage with your page, the more often your posts will show up on their feed. For example Creative Guerrilla Marketing is a Facebook page that I usually engage with by sharing and liking their posts, and that’s why I see their updates in my feed on a regular basis.
Asking questions is another great way to encourage fan engagement. Certain questions have shown to get more comments than others, like for example the ones starting with Should, Would and Which.
If you’re just getting started, invite your friends to like your business Facebook page. Facebook helps you do this in an effective matter by suggesting people in your network that you have recently interacted with. So be social and send those invites. OK let’s talk Twitter now.
Twitter is like a crowded bar with over 200 million people where users are encouraged to engage with each other, even if they’re perfect strangers.
where both B2C and B2B companies who have established a presence are acquiring new customers from it.
where both B2C and B2B companies who have established a presence are acquiring new customers from it.
To stay present in this room you need to tweet often because the lifespan of your posts are shorter than Facebook. So tweet often but don’t overcrowd your content.
The core component of Twitter is your timeline located in your home tab, which is the real time stream from the people you follow.
In the connect tab at the top of your pageyou can monitor what people are saying about your business and how they’re interacting with your brand. Under interactions you’ll see what others are saying about you, who’s retweeting you, who’s favoring your tweets, and any new followers you have acquired. You can select mentions to filter this information further, in order to see just the tweets that are mentioning your Twitter handle.
In the discover tabyou can tap into a stream of recently popular and useful information that is tailored to you based on your location, who you follow, and what’s happening in the world. The activity section shows everything that your connections are doing. You can see who they are following, what tweets they’re favoring, retweeting, or replying to the most. This can be helpful if you’re a local business trying to determine what your customers are interested in talking about.
Your Twitter profile allows for people to tweet you directly, view your following and followers, favorites, lists and photos.Your customers will be able to learn about you instantly through the look and feel of your Twitter profile. This is the public facing side of your account which people will see when they choose to visit your profile outside of their home feed.
The easiest way to get started building a following in Twitter is by following potential prospects and posting interesting links. Now let’s move on to LinkedIn
LinkedIn is like a conference room with around 160 million active users. Here you will have a better chance to connect with business executives, key decision makers and potential new teammates for your business.
What is a LinkedIn Company Page?It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.For a business, it’s the opportunity to:Tell your company’s storyHighlight your products and servicesEngage with followersShare career opportunitiesDrive word of mouth at scale
What is a LinkedIn Company Page?It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.For a business, it’s the opportunity to:Tell your company’s storyHighlight your products and servicesEngage with followersShare career opportunitiesDrive word of mouth at scale
LinkedIn groups are a great way to position yourself as an industry leader. Lewis started a LinkedIn group call the Sports Industry Network that has now over 104 thousand members! Lewis shares that groups have been an extremely powerful tool to refer traffic to his target sites.