The document summarizes the results of a questionnaire about starting an indie music magazine. Key findings include: most participants were male and under 25; 'Q' magazine was the most commonly read, informing the magazine's style; Arctic Monkeys and Kings of Leon were favored bands; red, blue, black and white were associated with indie music; and most would buy the magazine monthly and pay £3-3.50. These results will help decide aspects to focus on like interviews, and inform the magazine's design.

1. For this task, I have been asked to record
my questionnaire results and analyse
them to make secure conclusions towards
the production of my music magazine.

2.  As you can see 60% of my participants are
male. This shows that more males wanted to
take the questionnaire than females and that
the idea of an indie music magazine appeals
more to males rather than females.
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Gender
12 Male
Female

3.  16 out of 20 participants were 25 and under.
This shows me that the younger two thirds of
my target audience are more likely to buy the
magazine as more of them took the
questionnaire and seemed more interested.
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15-20 21-25 26-30

4.  Most of the people that answered this question
said that they read ‘Q’ magazine which could
outline what my magazine will be like. I could
research ‘Q’ magazine and look at the ways
they make the magazine and use them for
myself as these ways obviously appeal to a
larger range of people compared to
other magazines. 9
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NME Q MOJO Other None

5.  As you can see from the results, Arctic
Monkeys and Kings of Leon are the preferred
choices of the questionnaire participants. By
knowing this information I now have favoured
bands that could be used as features for the
magazine.
Coldplay 1
Arctic Monkeys 5
You Me At Six 1
Kings of Leon 5
The Beatles 1
The Killers 1
Kasabian 2
The Stone Roses 1
Arcade Fire 1
Oasis 2

6.  From the results I will be able to pick a colour
scheme for my magazine because these people
have decided that the colours, red, blue, black
and white are colours which most associate
with Indie music. From these results I can now
pick a colour scheme from these results.
Red 19
White 7
Blue 9
Black 7
Brown 3
Green 2
Yellow 1
Cream 1

7.  Here, you can see that 60% of the participants
answered by saying that they would buy a
music magazine monthly. From this I can
decide on the frequency of publication for my
Indie music magazine.
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Weekly
Fortnightly
Monthly
12 Never

8.  For this question I asked the participants to rate
certain aspects of a music magazine. From the
results you can see the percentage was the
most common answer. So from this I can see
what are the best aspects to include in my Indie
music magazine, for example I could
emphasise the fact I have an exclusive
interview.

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Photographs 40%
Interviews 55%
Reviews 35%
Countdowns 35% 35%
Gig Guides 35%
Headlines 40%
Articles 35%
Competitions 35%
Free CDs 30% 30%

10.  I asked the participants of my questionnaire
how much they would pay for an Indie music
magazine. From my results I can see that the
results are very close but not what I was
hoping for. I was hoping for more people to
choose the £3.50-£4 and £4+ option but this
what not the case. However this could be an
anonymous result in my questionnaire and I
can make the decision myself.

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£2.50-£3 £3-£3.50 £3.50-£4 £4+

12.  I asked what 3 words people would associate
with Indie music and tallied them up into a line
graph, here are my results. You can see that the
most common words are ‘guitar’, ‘live’
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and ‘modern’. These 10
words can help me 8
with my main coverline
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and coverlines. 2
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