This document summarizes the results of a questionnaire given to the target audience of a new music magazine. It shows that the majority of respondents were male, between the ages of 16-25, and that their favorite colors were blue, red, and black. Most respondents reported buying music magazines once a month and being willing to pay £2-£3. The most popular existing magazine was NME. Favorite artists included Jake Bugg, Coldplay, and The Foo Fighters. Key words associated with indie music included acoustic and unique. These results informed decisions about the magazine's theme colors, publication frequency, price, featured artists, and name ("Acoustic").

1. Questionnaire
Results

2. Are you male or
female?
16
14
What is your age?
25
20
12
15
10
8
10
6
4
5
2
0
0
Male
Female
16-20
21-25
26-30
30+
I have included these questions as it gives me an insight as to what my
audience are about and whether my questionnaire results are from a variety
and will be reliable. I found that from results the age group is useful as they
are my target audience, although the male to female ratio is a lot higher. This
could be seen as a downfall as my target audience is both males and females.

3. Whats your favourite
colour?
Red
Blue
Orange
I asked this question as it gives me an idea for the
main theme colours for my magazine. This has
made me decide that the theme colours for my
magazine are going to be blue, red and black.
Although black doesn’t feature on this, I found
that in my analysis of magazines, that black was a
main colour throughout, therefor I will use this
too.
Black
Yellow
Green
Purple
Gold
I asked this question as it gives me an
insight as to how regularly my audience
buy magazines so that I could set the
frequency of publication to suit the
audience. Although I found that part of
my research was unhelpful, the next
was once every month, so therefor this
is going to be the frequency of my
publication.
How often do you buy music
magazines?
Everyday
Once a day
Once every 2 weeks
Once A Month
Once A Year
Never

4. What is the maximum amount of money
you would pay for a magazine?
12
10
8
6
4
This question helps me to decide on
the price I am going to charge for my
music magazine. The most common
answer was £2-£3, this is going to
influence my decision as if it was more
expensive, I may find that my audience
would not purchase the magazine as it
is not in their price range.
What is your favourite music
magazine that is available
now?
2
0
£1-£2
£2-£3
£3-£4
This question helped me, as I
could use the favourite magazine
as inspiration. I found that NME
was the main favourite magazine
so I will use this magazine mainly
for ideas.
£4+
NME
Q
Uncut
Mojo
Other

5. Who is your favourite artist/band?
Florence and the machine
Muse
Jake Bugg
Kasabian
The Foo Fighters
Coldplay
Drake
Lily Allen
You Me At Six
Greenday
Noah and The Whale
The Smiths
Kasier Chiefs
The Who
I used this information to decide on who could feature within my
magazine, the most common answer was equal between Jake
Bugg, Coldplay, The Foo Fighters and Drake. I do not think that
Drake suits my genre for the magazine Indie. Although, this
influences my decision of putting Jake Bugg, Coldplay and The Foo
Fighters within my magazine.

6. What 3 words come to mind when you think
of indie music?
Guitar
Unique
Instrument
Different
Tattoos
Acoustic
Happy
Bass
Unusual
I used this information to help get a feel for
what my magazine is about. I also used it to
help decide on my name for my magazine. The
most common answers were acoustic and
unique, I found Acoustic interesting, therefor
this is going to be the name for my magazine.