2. • The layout is almost always in columns of 3 0r 4
but in some cases only 2.
• An image can dominate the whole DPS but
usually it only covers one page with text covering
the rest of the space.
• A bleed can be used which means the image will
overlap the middle of the pages or the borders of
the page, this can also be done with text and is
often done with headlines.
• Headlines are still big on the DPS and they usually
use puns to attract the audience.
3. • The standfirst tells the audience what the article
is about and is usually underneath the headline.
• Drop capitals are used at the start of the text to
show where it actually starts and other
techniques can be used like colours, boldness and
drop capitals at every paragraph.
• Breaking up of the text is used to make it more
attractable and readable and this can be done
with photos and drop quotes.
• The first paragraph is most important and it must
get the reader’s attention.
4. • The by-line tells you who wrote the article and
who the photographer is.
• Website addresses can be included and also
page numbers will be used.
• There is usually a simple colour scheme and
the images use direct address.
• The article links together to make the DPS.
• It can usually go onto 3 or more pages to fit in
the full article.
