The questionnaire results show that the target audience for the magazine is college-aged people between 16-19 years old. Most people surveyed do not regularly buy music magazines, but the next largest group buys them weekly. NME is the most popular existing music magazine. Most respondents said they would pay between £2-£3 for a magazine. Bastille was the most commonly cited favorite indie rock artist. Red was the favorite color selected. All listed features - articles, reviews, interviews, photos, and gig listings - were deemed important elements to include in the magazine.