The document summarizes the responses to a 14-question magazine questionnaire focused on gauging interest in a rock music magazine. Key findings include that the majority of respondents were female, between 18-21 years old, worked part-time, read magazines weekly, enjoyed articles the most, and listened to rock music. Popular artists included Fall Out Boy and favorite activities were listening to music. Respondents expected interviews and articles and preferred black, red and blue colors for the magazine. The document evaluates questions that could have been improved and concludes the questionnaire provided useful insight into the target audience.

1. Magazine Questionnaire
1. What is your gender?
□Male □Female
2. How old are you?
□18> □18-21 □22-25 □26+
3. What is your ethnicity?
□White □Afro-Caribbean □Mixed Race □Asian
□Other (Please Specify) ______________________
4. Do you have a job?
□No □Part-time □Full-time
5. Do you read magazines?
□Yes □No
6. If yes, what do you enjoy most about them?
_____________________________________________
7. How often would you expect a new magazine issue to be released?
□Daily □Weekly □Monthly
8. How much would you be willing to spend on a magazine?
□£1> □£1-£1.99 □£2-£2.99 □£3+
9. Do you listen to rock music? If so, why?
□Yes □No

2. Why…________________________________________________________________________________
__________________________________________________________
10. What’s the first thing that pops into your head when you think of rock music?
______________________________________________________________________________________
__________________________________________________________
11. What are your 3 favourite artists/bands in the rock genre?
1.___________________________________________________________________
2.__________________________________________________________________
3.__________________________________________________________________
12. What do you like to do in your free time?
______________________________________________________________________________________
__________________________________________________________
13. What content would you expect to see in a rock magazine?
______________________________________________________________________________________
__________________________________________________________
14. What colours would you like to see in a rock magazine?
______________________________________________________________________________________
__________________________________________________________

3. Tally
1. Male = 4, Female = 6
2. 18> = 9, 18-21 = 1, 22-25 = 0, 26+ = 0
3. White = 6, Afro-Caribbean = 3, Mixed Race = 1, Asian = 0, Other = 0
4. No = 3, Part-time = 7, Full-time = 0
5. Yes = 5, No = 5
6. Interviews = 1, Pictures = 1, Articles = 3, Seeing their favourites artists = 1
7. Daily = 1, Weekly =6, Monthly = 3
8. £1> = 0, £1-£1.99 = 5, £2-£2.99 = 3, £3 = 2
9. Yes = 9, No = 1
10. Guitars = 4, Fall out boy = 1, Darkness/black = 4, Loud = 1
11. Bring me the horizon = 5, A day to remember = 2, Fall out boy = 9, Nirvana = 3,
All time low = 5, Green day = 3, twenty one pilots = 3
12. Listen to music = 4, Play games = 3, Go to concerts = 1, Watch TV = 2
13. Interviews = 4, Articles = 2, Artists = 1, Posters = 1, Competitions = 1, Album
reviews = 1
14. Black = 9, Red = 4, Blue = 2, White = 2, Yellow = 1

4. Question 1
Question 2
Male Female
18> 18-21 22-25 26+

5. Question 3
Question 4
White Afro-Caribbean Mixed Race Asian Other
No Part-time Full-time

6. Question 5
Question 6
Yes No
Interviews Pictures Articles Seeing their favourite artists

7. Question 7
Question 8
Daily Weekly Monthly
£1> £1-£1.99 £2-£2.99 £3+

8. Qu
esti
on
9
Qu
esti
on
10
Yes No
Guitars Fall Out Boy Darkness/Black Loud

9. Question 11
Bring Me The Horizon A Day To Remember Fall Out Boy Nirvana
All Time Low Green Day Twenty-one Pilots

10. Question 12
Question 13
Listen to Music Play Games Go to Concerts Watch TV
Interviews Articles Artists Posters Competitions Album Reviews

11. Question 14
Conclusions
Question 1
For this question, I simply just asked what their gender was. This helped me get an
idea of whether the responses to the rest of the questions were male or female. This
would have a big impact on the questionnaire because my audience is targeted at
young males so if the majority of the people were female then it would affect my
results because they will have different opinions to what males would, making my
results inaccurate. Luckily, I did get 4 males but there were 6 females which could’ve
affected my results. Ideally, I should’ve asked more males to fill out the questionnaire
because they’re closer to my target audience and this would’ve made it more
accurate.
Question 2
Black Red Blue White Yellow

12. I then went on to ask what age they was which could’ve affected the results too
because my magazine genre is not targeted at 40 year olds for example so if they
were to answer, it would make my results less accurate. Thankfully, the people who
filled out my questionnaire were either 18> or 18-21 which fits my target audience
perfectly.
Question 3
There was a range of ethnicities throughout the people who I questioned but the
majority of people were White which was ideal because my target audience are white
males.
Question 4
I then went on to ask if they worked part-time or full-time because this would then
help me pick a price for the magazine too. If most people worked part-time, then I
know that the majority of people would have a disposable income so they would be
able to afford to buy the magazines frequently. Thankfully, only 3 people didn’t work
at all and 7 people worked part-time so they have a disposable income.
Question 5
I needed to know how many people actually read magazines in their free time and it
turned out that 6 people did but 4 people didn’t. However, the majority of people
did so it made the rest of my questions accurate.
Question 6
If they said yes to the previous question, I wanted to know what they actually
enjoyed about them the most. The majority of people responded with ‘the articles’
and the rest of the answers included ‘interviews’, ‘pictures’ and ‘seeing my favourite
artists’. I think if I was to do further research into what they enjoy about it, I would
ask specifically what type of articles they enjoy so I get a more detailed answer.
Question 7
The reason I asked this question was because I needed to know how often people
would like to see a new magazine issue released. Most of the people said weekly

13. which would be ideal because daily would be too frequent and monthly wouldn’t be
frequent enough.
Question 8
This question also links to the one I asked about them having a job because it’s
asking how much they would be willing to spend on a magazine. Because most
people had a part-time job, it turned out that everyone would be willing to spend £1
or above on a magazine. The most popular options chosen were £1-£1.99 and £2-
£2.99.
Question 9
I then started to ask questions specifically targeted towards rock music because I
would get more detailed answers which will then help me produce a magazine more
specific to the target audience’s interests and what appeals to them most. The first
obvious question to do this was to see how many of them listened to rock music. 9
people did and only 1 person did so I knew that this would make the rest of my
questions accurate because most of them listened to rock.
Question 10
This question was just to see what kind of things people first thing of when they
think of rock music. The two popular ones were guitars and darkness/black so I know
that the mise-en-scene I should include is guitars and the dominant colour should be
black.
Question 11
I then wanted to know what kind of artists/bands were their favourite in this genre so
I knew what kind of ones to include in my magazine that would attract the target
audience the most.
Question 12
This question was just to get to know what they like to do in their free time. The
most popular answer was listening to music which is accurate because the magazine
is on rock music so it would be ideal that one of their interests would be listening to

14. music. The rest of the answers included ‘Going to concerts’, ‘Watching TV’ and
‘Playing games’ which are all typical lifestyles of a teenager/young adult.
Question13
Then, I asked what kind of content they would expect to see specifically in a rock
magazine which would help me decide what to do for my double page spread. The
two popular ones were interviews and articles but I think if I was to do it again, I
should’ve went on to ask what kind of articles they would expect to see so I could’ve
got a more detailed answer and therefore I would’ve been more accurate in what I
was including in my magazine.
Question 14
Finally, I needed to know what colours I should be including that would be suitable
for the genre. Although I already had an idea of what colours I should be using, I
wanted to get the target audiences opinion on what would attract them. Luckily, they
were pretty much the same colours that I already planned on including such as black,
white, red and green.