- The survey aimed to determine what types of music and bands readers liked most in order to help design a music magazine. - The majority of respondents were between 16-19 years old, so the magazine should target that age range. - Rock and metal were overwhelmingly the most popular genres among respondents. - The most important features in a magazine according to respondents were content and interviews. - Most respondents did not currently read other music magazines.

1. Survey results
Curtis Collis

2. Aim
The aim of this survey is to find out the things
that my audience look for most in a magazine. It
will help me find out what bands and genre’s
they like the most, as well as finding out what
draws them to a magazine the most. Since it is
strictly a music magazine I have asked mainly
music questions, centred around how much
music affects their lives.

3. Q1: how old are you?
16 17 18 19 Other
(26)
Other
(37)
4 6 5 1 1 1
These results show that the main majority of my readers are in the 16-19 age group, with
a few of them being a lot older. This means that I should aim my magazine, both the
content and appearance, towards those age groups. I should use techniques that I know
appeals to this age group, as well as using bands and other things that are currently
popular within the genre of my magazine within this age range. This will help boost sales
and appeal of the magazine, though it may also make it a challenge to sell a lot of them;
this age range isn’t known for having a large amount of disposable income, and as such I
may not sell as many as if I was trying to appeal to an older audience.

4. Q2
This shows that the majority of the
people who will be buying the
magazine are male, as over 20%
more males answered my survey
then females. Because of this I
should target it mainly, though not
exclusively, towards a male
audience. The reason I have
decided to not target it exclusively
towards male audiences is because
almost 40% of the people who
answered the survey were female,
meaning they are still a sizeable
chunk of the audience.

5. Q3
Others:
Heavy metal / Power metal
Screamo / Hardcore rock / Death metal
Grunge (x2)
A wide variety of genres was chosen in this
survey, as people were able to choose
more than one genre if they listened to
more than one. However, the
overwhelming results showed that Rock
and Metal were, by far, the most popular
with my audience. However, because a
large range was chosen it gives me free
reign to do the magazine on a number of
different genres, as I know I have a fanbase
for everything except dubstep. However,
because the overwhelming results showed
that Rock and Metal were the most popular
I plan on doing my magazine on those, in
order to draw in the largest amount of fans
possible.

6. Q4: What is your favourite band?
Falconshield Avenged Sevenfold Lacuna Coil Famous last
words
Led Zeppelin All time low
2 1 2 2 1 2
A day to
remember
Arctic
monkeys
Levellers Panic! At The
Disco
Papa roach Five finger
death punch
2 1 1 1 1 1
The audience had free reign to type in any band they liked for this, and because of this no one
band has more then two people who suggested it. However, four bands were suggested
twice, meaning that they are the most popular. I will likely look into the bands and see what
genre of music they play, in order to tailor my magazine around that genre, which will
obviously be the most popular with the audience.

7. Q5: Do you play an instrument yourself? If so, which
instrument?
None Guitar Drums Vocals
12 5 1 3
This shows that the majority of people that read my magazine do not actually play any
instrument, yet it also shows that six readers do play an instrument, with at least three of
them playing more than one. This is good as it supports the type of magazine I wish to
create, as well as the type of genre I wish to make it about, as the instruments played are
most common in the genres I wish to write about.

8. Q6
This shows that the majority of the
people that filled out my questionnaire
never buy any music magazines at all.
This could be both a good thing and a
bad thing to me, as while it means that
they are obviously not used to buying
magazines, it also means that my
magazine will not be in competition with
any other, more famous magazines.

9. Q7: What is the most important
feature in a magazine?
The title The content Detailed
breakdown
s of genres
Quizzes interviews Posters
1 6 1 1 6 3
These results, while varied, are kind of similar in some aspects. The biggest results
are the content and interviews, with each having 6 votes. This means that I will focus
on the inside of the magazine rather then the appearances, in order to appeal to my
audience.

10. Q8: Do you read any other music
magazines?
None KERRANG!
12 6
This shows that, out of my perspective audience, very few currently read any other music
magazines, and those that do read other magazines currently read KERRANG!. This is good for
me, as Kerrang normally writes about the same type of music that I plan to write about, albeit
with some extra genres thrown in.

11. Q9
This was just a test so I could see how
much money my perspective audience
would be willing to spend on a music
magazine, so I know the price range I
should price mine in. This shows that
most people are willing to pay
between £1 and £2.50, meaning I have
a broad range of prices to choose
between.

12. Q10
This shows that the vast majority of
the people who filled out the
questionnaire listen to music a large
amount of time every day, over 15.5
hours per week. This is great because,
as a music magazine, it is best if my
audience is passionate about music,
and listening to it for such a long
amount of time shows how much they
appreciate it.