The document summarizes the results of a questionnaire given to understand the demographics and preferences of an audience for a new music magazine. It shows that the majority of respondents were male, between the ages of 16-25, and that their favorite colors, music magazines, artists, and descriptions of indie music will influence the design and content of the new magazine. Key decisions based on the survey include setting the publication frequency to monthly, the price between £2-3, and featuring artists Jake Bugg and You Me At Six. The magazine will be named "Acoustic" and take inspiration from design of the favored magazine NME.

1. Questionnaire
Results

2. Are you male or
female?
16
14
What is your age?
25
20
12
15
10
8
10
6
4
5
2
0
0
Male
Female
16-20
21-25
26-30
30+
I have included these questions as it gives me an insight as to what my
audience are about and whether my questionnaire results are from a variety
and will be reliable. I found that from results the age group is useful as they
are my target audience, although the male to female ratio is a lot higher. This
could be seen as a downfall as my target audience is both males and females.

3. Whats your favourite
colour?
Red
Blue
Orange
I asked this question as it gives me an idea for the
main theme colours for my magazine. This has
made me decide that the theme colours for my
magazine are going to be blue, red and black.
Although black doesn’t feature on this, I found
that in my analysis of magazines, that black was a
main colour throughout, therefor I will use this
too.
Black
Yellow
Green
Purple
Gold
I asked this question as it gives me an
insight as to how regularly my audience
buy magazines so that I could set the
frequency of publication to suit the
audience. Although I found that part of
my research was unhelpful, the next
was once every month, so therefor this
is going to be the frequency of my
publication.
How often do you buy music
magazines?
Everyday
Once a day
Once every 2 weeks
Once A Month
Once A Year
Never

4. What is the maximum amount of money
you would pay for a magazine?
12
10
8
6
4
This question helps me to decide on
the price I am going to charge for my
music magazine. The most common
answer was £2-£3, this is going to
influence my decision as if it was more
expensive, I may find that my audience
would not purchase the magazine as it
is not in their price range.
What is your favourite music
magazine that is available
now?
2
0
£1-£2
£2-£3
£3-£4
This question helped me, as I
could use the favourite magazine
as inspiration. I found that NME
was the main favourite magazine
so I will use this magazine mainly
for ideas.
£4+
NME
Q
Uncut
Mojo
Other

5. Who is your favourite artist/band?
Florence and the machine
Beyonce
Jake Bugg
James Arthur
McFly
Eminem
Drake
Jay Z
You Me At Six
Greenday
I used this information to decide on who could feature within my
magazine, the most common answer was equal between Jake
Bugg, You Me At Six and Drake. I do not think that Drake suits my
genre for the magazine Indie. Although, this influences my
decision of putting Jake Bugg and You Me At Six within my
magazine.

6. What 3 words come to mind when you think
of indie music?
Guitar
Unique
Instrument
Different
Tattoos
Acoustic
Happy
Bass
Unusual
I used this information to help get a feel for
what my magazine is about. I also used it to
help decide on my name for my magazine. The
most common answers were acoustic and
unique, I found Acoustic interesting, therefor
this is going to be the name for my magazine.