Audience research- results and
conclusions
Gender

Male
Female

This question will be more biased towards males than females as I handed out more
questionnaire's to females.
Age

15-18
19-22

23+

For my magazine I decided that my target audience would be between 15-18 year
olds as its suitable for younger people. As I only had 2 out 0f 20 people who were
19-22 this makes it easier for me to have a final decision about my audience as the
younger age had the best answers to my questionnaire.
Favourite Colour

Blue
Red
Yellow
Green
Other

This was a helpful question because the most popular colour overall I will most likely use on my
magazine. Red had the best outcome which is helpful as black red and white is colours people
associate with rock music.
How often do people read music Magazines?

Never
Sometimes
Often
All the time
How often do people buy music magazines?

Weekly
Fortnightly
Monthly
Never
After the results of the two previous slides the most popular option was
sometimes for how often people read music magazines and monthly for how
often people buy them I have decided to make my frequency of publication
monthly as it has longer time for more things to happen rather than a week or
two
How much would people be willing to pay for a
magazine?

Under £1.99
£2-£2.99
Over £3

Now I have seen peoples opinions on how much they would spend on a music
magazine I am willing to keep my magazine price at £3 as that is what the
majority of the people have chosen.
Popularity of Indie/rock bands to others
Greenday
Arctic Monkeys
Muse
You me at Six
Nivarna
The Killers
Fall out Boy
Paramore
Bastille
Other
Fonts that is mostly associated with rock

Font 1
Font 2
Font 3
Font 4
Font 5
1- Rock
2- Rock
3- Rock
4- Rock
5- Rock
This question was to help me choose a font which will be within my
magazine. The most popular one was Algerian font and the second most
popular was font 5 so there is a possibility I will use these.
On a scale of 1-5( 1 being the least, 5
being the most important how would
you rate them?
Competitions

1
2
3
4
5
Pictures

1
2
3
4
5
Reviews

1
2
3
4
5
Interviews

1
2
3
4
5
Articles

1
2
3
4
5
Overall by looking at my results competitions and reviews were the least
important and pictures, interviews and articles were the most important. By
asking this question, it helped me a lot on what I need more of in my magazine
and what I don’t need as much of. Obviously interviews and pictures were very
popular as people want to see and hear a lot about their favourite bands/
artists and music.

Audience research results and conclusions

  • 1.
  • 2.
    Gender Male Female This question willbe more biased towards males than females as I handed out more questionnaire's to females.
  • 3.
    Age 15-18 19-22 23+ For my magazineI decided that my target audience would be between 15-18 year olds as its suitable for younger people. As I only had 2 out 0f 20 people who were 19-22 this makes it easier for me to have a final decision about my audience as the younger age had the best answers to my questionnaire.
  • 4.
    Favourite Colour Blue Red Yellow Green Other This wasa helpful question because the most popular colour overall I will most likely use on my magazine. Red had the best outcome which is helpful as black red and white is colours people associate with rock music.
  • 5.
    How often dopeople read music Magazines? Never Sometimes Often All the time
  • 6.
    How often dopeople buy music magazines? Weekly Fortnightly Monthly Never
  • 7.
    After the resultsof the two previous slides the most popular option was sometimes for how often people read music magazines and monthly for how often people buy them I have decided to make my frequency of publication monthly as it has longer time for more things to happen rather than a week or two
  • 8.
    How much wouldpeople be willing to pay for a magazine? Under £1.99 £2-£2.99 Over £3 Now I have seen peoples opinions on how much they would spend on a music magazine I am willing to keep my magazine price at £3 as that is what the majority of the people have chosen.
  • 9.
    Popularity of Indie/rockbands to others Greenday Arctic Monkeys Muse You me at Six Nivarna The Killers Fall out Boy Paramore Bastille Other
  • 10.
    Fonts that ismostly associated with rock Font 1 Font 2 Font 3 Font 4 Font 5 1- Rock 2- Rock 3- Rock 4- Rock 5- Rock This question was to help me choose a font which will be within my magazine. The most popular one was Algerian font and the second most popular was font 5 so there is a possibility I will use these.
  • 11.
    On a scaleof 1-5( 1 being the least, 5 being the most important how would you rate them?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
    Overall by lookingat my results competitions and reviews were the least important and pictures, interviews and articles were the most important. By asking this question, it helped me a lot on what I need more of in my magazine and what I don’t need as much of. Obviously interviews and pictures were very popular as people want to see and hear a lot about their favourite bands/ artists and music.