Rob Clarke conducted audience research through a questionnaire to determine key aspects of a music magazine. The research showed the primary target audience is male individuals between 15-19 years old interested in indie and rock music. Most respondents preferred magazine lengths of 61-100 pages and a price between £1-£2.50. Popular colors identified were black, white, red, green, and dark blue. This research informed decisions about the magazine's target demographic, length, price, and color scheme.

1. Audience Research Results and Conclusions
Rob Clarke – A S Media

2. ‘What is your age?’
The first question on my questionnaire
was ‘What is your age?’. I asked this
question so I knew who to aim the
magazine at, and to work out an ideal
target audience.
3
From the people I asked for my
questionnaire, there was 3 people in
the ‘20 to 24’ category, and the other 14
in the ‘15 to 19’ category.
This shows that I should primarily aim
my magazine at people between 15 to
19, but whilst also keeping it
appropriate for people up to the age of
around 25.
14

3. ‘Are you Male or Female?’
I asked this question to again help work
out the target audience for my
magazine. Out of the 17 people I asked,
only 2 were female, and 15 were male.
2
Male
Female
15

4. ‘How often do you buy music
magazines?’
I asked this question to help me decide
how often my magazine should be
published, based on how often people
actually read music magazines.
The most common response was
‘Never’, with over half of the people I
asked responding with this. Once a
year was the second most popular.
However, both of these results are
against what would be best for my
own magazine, so I won’t let the
results influence my decision about
magazine length.
2
1
5
9

5. ‘What do you consider to be a
good length for a music
magazine?’
I asked this question to help decide a
popular magazine length, so that I
have an idea of what lengths would
appeal most to my target audience.
The most popular lengths were ‘61-80’
and ‘81-100’ pages, which were
selected by 5 people each, and ’41-60’,
which was selected by 4 people.
1
5
2
4
From the results to this question, I can
conclude that any length from 40 to
100 pages would be fairly popular, and
I have decided that I will probably
make my magazine roughly 80 pages in
size.
5

6. ‘What are your favourite
genres of music?’
Again, I asked this question to help
gain an idea of what is popular with
my target audience. I asked about
favourite genres of music so I knew
what appeals to the target audience
and what doesn’t.
The most popular option was ‘Indie’
music, with 13 people choosing this
option, and ‘Rock’ music, with 11
people.
I also included an ‘Other’ option,
which gave me the results ‘RnB’, ‘Post
Rock’, ‘Ska’, ‘Reggae’, ‘Irish’, ‘Folk’,
‘Dance’ & ‘ShoeGaze’. However, they
only had 1 vote each, so none of these
were popular enough to influence the
final results.
This shows that my magazine should
focus on ‘Indie’ and ‘Rock’ music.
1
Rock
11
13
Pop
Classical
Rap
Punk
Indie
6
4
1
Country

7. ‘Do you currently read any
other music magazines?’
I asked this question so I know which
magazines my target audience are
currently most familiar with, to give
me an idea of what to try and emulate
with my own magazine.
The most popular was NME, followed
by Q and Kerrang. This has given me
an idea of what my target readers
currently associate with this genre of
music magazine.
NME
Under the Radar
2
Somojo
Kerrang!
1
5
Q
Mojo
Rock Sound
Uncut

8. ‘How much would you pay for
a music magazine?’
I asked this question to know what my
target audience consider to be an
appropriate price for a magazine.
1
The most popular response was ‘£1 –
£2.50’ with 50% of the people I asked
choosing this option. Another 25%
responded with ‘£2.50 - £4’.
1
1
4
From this question, I have reached the
conclusion that my target audience
would prefer a cheaper magazine of a
price around £1-£2.50.
9

9. ‘What colors do you associate
with your favourite genre of
music?’
I asked this question to help create
ideas for the colon scheme of my
magazine, and to find out what colours
stand out with my target audience.
The results of this question were the
closest out of all my questions. The
most popular responses were Black,
White, Red, Green and Dark Blue.
Due to this survey, I now intend to use
a colour scheme involving these
colours in my magazine.
1
3
2
7
6
6
2
6
5
5
4
6
4
3

10. ‘Who are your favourite bands or artists?’
I asked this question to enable me
to develop a better understanding
of the tastes of my target
audience. I received a variety of
responses to this question, but the
most popular responses were:
Arctic Monkeys, Two Door Cinema
Club, Taylor Swift, Oasis and Slade.
This goes well with the question
about the favourite genre of music,
as they both help me to
understand what the target
audience wants to read about.
‘What words do you associate with your favourite
genre of music?’
I asked this question to help me
decide on some key words that
would stand out to potential
buyers of my magazine. Again, I
received a variety of responses.
Some of the responses included:
•
•
•
•
•
•
•
•
•
•
•
•
•
Sound
British
Madchester
Melodic
Chill
Experimental
Brave
Original
Pyschedelic
Guitars
Mod
Interesting
Gritty
This has helped me develop an
idea of good titles and headlines
that will catch the readers eye.

11. Conclusion
From the results of my questionnaire, I
have decided a few key points for my
magazine.
Firstly, I have decided that my target
audience is primarily Male fans of
indie and rock music, between the
ages of 15 and 19.
As well as this, I have concluded that
an ideal length for my magazine would
be between 61 and 100 pages, and an
ideal price would be between £1 and
£2.50.
The questionnaire has also helped me
decide which colours would be best for
the magazine, with Black, White, Red,
Green and Dark Blue all seeming to be
popular with the people who I asked
to complete my survey.