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What have you learnt from your audience evaluation?
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2. As part of my audience evaluation, I started a group chat in
facebook messenger and sent my contacts a link to the music
video on youtube, followed by my survey monkey hyperlink and
asked them to all watch the video and fill in the survey with the
relevant information. All people in the group chat were in my target
audience range of 16-25 year olds. On the next slides, I will show
you the responses given.
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13. After analysing the previous results I have come to the conclusion
that my music video was fairly successful and fit in with the indie
pop genre with a clear storyline that all viewers could understand.
When asked to interpret the video storyline, it was near enough a
50/50 split of thinking it was about the boyfriend dying in the army
and about an overall relationship; it can be interpreted in both
ways, therefore again, I think it was a success. In addition, the
feedback stated that the transitions made it clear when it was a
new day etc and that the song and the video worked well together
in unison with a clear link. To add, 100% of the people who
answered the survey, said that the video was a relevant and
realistic concept.
