The survey results showed that Briar-Rose Wilding's target audience for their indie music is mostly between 16-27 years old and enjoys outdoor hobbies. They found that males prefer indie music slightly more than females. Most respondents said they like indie music and associate it with retro colors. Popular bands mentioned were typically bands. Respondents also said they like to socialize with friends outdoors in their spare time. They expect to see pictures of the band/artist, retro colors, and a bold title on a digipak. They prefer a story line in music videos and watching videos over getting a CD.

1. SURVEY RESULTS By Briar- Rose Wilding

2. QUESTION 1&2
Question 1 Summary: From looking at
the results of my survey I found out that
that most of my target audience who
took the survey were between 16-27
years of age. This information will help
me to aim my products and music video
to them.
Question 2 Summary: Found out from
question two that the more males tend
to listen and like Indie then girls but it
was still a very close call. So from this I
will try and aim my music video and

3. QUESTION 3&4
Question 3 Summary: From question three I
found out what my target audiences hobbies
are and the most popular hobbies they
enjoyed was outdoors. This is very important
for me as now I can take this information and
add it to my products making sure it fits in
with the outdoors to attract my audience.
Question 4 Summary: The people who took
my survey answered the most important
question which was ‘Do you like Indie’
showing me that 6/7 that took my survey

4. QUESTION 5&6
Question 5 Summary: I asked my audience
what colours they would associate with the
genre of Indie and they answer was they
mostly thought that it would have retro
colours, meaning because my audience
would expect that I will add it into my
products to make sure it fits in with the
genre.
Question 6 Summary: From looking to see
what bands/artists my target audience liked
I found out that they mostly preferred
bands due to the fact that the most popular

5. QUESTION 7&8
Question 7 Summary: I found out that my audience likes
to meet up with their friends during their spare time
showing us me that to appeal my music video at them I
will try to pick a song which will have a friendly
atmosphere to it. It also shows me that my audience are
very sociable and chatty and again love the outdoors.
Question 8 Summary: When I asked my target audience
what they would expect to see on a digipak they said
the three main things they would want to see is ….
- Picture of band and artist
- Retro Colours
- Big and bold title
This fits in well with other digipaks and hopefully I will
try to make my digipak very similar.

6. QUESTION 9&10
Question 9 Summary: When I asked my
audience what they would like to see in a
music video they said a story line. This means
if I add a story line in my ,music video it will
attract more of my audience. It is also a good
idea to add a story line ad it helps you to get
into the music more.
Question 10 Summary: The last question I
asked my audience was what is you most
preferred products and they said a music
video, showing me that they would rather
watch a video then get a cd. Meaning that I