This document summarizes information about several fashion magazines and their target audiences. Vogue magazine targets young adults aged 18-30, primarily women, in the UK and US. Its readers tend to be highly educated professionals. Glamour magazine aims to empower women and please its primarily female audience. ELLE magazine's readership is mostly women aged 25-49, and it includes topics around sex and relationships. Voir fashion magazine promotes diversity and inclusion by featuring models of various cultures and backgrounds.

1. Fashion Magazine

2. Target Audience
• Young Adults – Adults aged 18 - 30 years
• Girls / Woman
• Aimed at Audience in United Kingdom and United States.
• Higher educated / High classed women
Universities (College) / full time work
• Own a car so they can get to social events which may be advertised in the
magazine.

3. Vogue magazineThe magazine’s name is in a
complete different font from the
rest of the cover to help the
magazine’s name stand out and
for new readers to know which
magazine they are buying.
‘Summer Sizzle’ is in black bold
big letters which tells the reader
straight away what the magazine
will be about and which fashion
season it’s featuring. The model
on the front of the magazine is
dressed in summery clothes and
the background is a back, which
all shows the ‘Summer Sizzle’ The model’s name is in a different
colour and bigger than the rest of
the celebrity’s names which shows
the magazine will feature quite a
big part on her. It makes her sound
important because understand her
name it has a little headline saying
‘Heats up the beach’ and by
wording it like that it seems like she
is taking over whereas the other
celebrities don’t have anything near
or under their name.
‘65’ is in big bold letters and it’s
in the same colour as the
magazines name’s font and the
model’s name font which hints
that it might be the model that
will be showing all those ’65’
swimsuits. Swimsuits are also a
part of the ‘summer sizzle’.
In a much smaller fonts than the
rest of the cover, there are little
headlines at the bottom of the
magazine which tell us some of the
stories inside the magazine that
may not catch a readers eye while
flicking through the magazine.
‘Cool’ can help the readers feel
younger because it will make them
feel more trendy and up to date on
news and fashion. However, it can
also be used to give away more of the
‘Summer Sizzle’. The background is a
beach and it’s talking about cool
swimsuits which just means more of
Summer!
Source: 2010 June edition Vogue Magazine
The shot of the model is taken to
make it look as if she is looking
straight at the reader, which will
catch the reader’s eye even more!
Her body is positioned in a certain
way so she looks like she is trying to
talk to you.
The red writing stands out a lot
more against the blue and white
background, it also stands out
more than the black writing. The
red writing is clearly telling us the
main information and the what we
should be looking for.

4. Vogue Magazine
14% of the readers are male and the other 86% are female, so therefore
it’s clear that the magazine's main audience is female who are ages
from 16-34 years. That means the magazines will tend to have
trending fashions presented by well known models such as Kendall
Jenner. 28% of the readers are ages between 35-54 years and the
other 6% are ages 55 and over which means the magazines wont be
very suitable for people aged 35 and over as people will be starting
to focus more on families and careers and may not have as much
time for magazines and fashion. 63% of the readers earn above the
average income (£30,000), 52% of them are either in higher
education or have gone into higher education. 49% of the readers
are either business owners, managers, specialists or white collars
(which are middle classed people such as doctors and lawyers). So
overall they will be earning quite a lot of money which then means
they are able to afford some of the products that get advertised in
the magazine which then brings more income for the magazine. 61%
of the readers travel 2-3 times a year which means they may take
the magazine with them and then the magazine might start getting
new attention from a new country. 77% of the readers have a car
which means they can get to events such as fashion shows.
72% of the readers trust advertisement in vogue magazines and 65%
bought good advertised in the magazine, which means people don’t
just read the magazine, they believe in the products that get
advertised which means they will buy the magazine over and over
again to learn about new products and therefore the advertise will
earn money as well as Vogue.
https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/

5. Vogue Magazine Print
http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/VOGUE%20Media%20Pack%2008062015%20June.pdf
The average age of the readers who read the printed out magazine are 34 years old which means more adults
buy the magazine compared to young adults. Vogue has a large readership, for just the UK it’s 1,205,000
people and 200,141 of them read the Printed magazine which means that people use technology to get hold of
the magazine. 32% of the readers are class AB which means they earn just under what the royal family earns
which means the chance of products being bought that have been advertised in the magazine are quite high.
The other 67% of readers are ABC class which are middle classed people which is around 24% of the country
who earn around £47,000 a year and have a house worth £170,000+ and an average saving account of £26,000
which means they will be buying products that get advertised as well. 92% of the readers buy designer fashion
and 93% of them own premium beauty. So therefore, when vogue advertises designer products or premium
makeup, it will make good sale due to the high percentage of how many people will already know of the brand
and will want to buy more of it.

6. Vogue Magazine
http://www.condenast.com/brands/glamour
Glamour magazine clearly is targeting women. The screenshot on the top has
been captured from their website. It’s clearly targeting those women who are
independent, happy and got a bright future ahead while having a positive attitude
towards life. Once people go on Vogue’s website they will read that and either feel
like they belong or feel like they are left out because they are not optimistic
enough to be part of this magazine.
The magazine aim to please women in a unique way, such as making them feel
good about themselves and feel like they have ‘the dream job, the perfect look
and the right guy’ all in their hands.

7. Glamour Magazine
Older audience, the
magazine is talking about
love and sex. It is in pink
so it can stand out more.
The magazine involves
more adult subject such
as ‘skype sex’.
The magazine’s name
is big bold letters and
has a matching colour
with the models top.
Headlines about rewards to
catch the readers eyes. They
put the pink against the white
background and under a
black handwriting so it stands
out more.
Her name is in white and
highlighted in pink, it’s
the only writing that has
highlighting around it, so
straight away we know
who she is.
It asks the audience a
question then answers
it straight away. It’s
persuading people to
go out and look at the
‘new hot outfits’,
which means they will
be selling their
advertisement.

8. Glamour Magazine Print
http://www.condenast.com/brands/glamour/media-kit/print
The total audience for Glamour magazine is
12,161,00 and 8,745,000 are aged between 18
to 49 years old. Which is quite a big gap
difference but it shows that the magazine clearly
features different information that attracts
people at any age. 96% of the audience are
female and the other 4% are male which tells us
that the magazine is more for females than
males. 67% of the audience are either in
education or have gone into education at some
point and 65% of the readers are employed,
which shows that more than half of the readers
will be able to understand the advertisement in
the magazine and may be able to afford it. Only
26% of the audience are middle classed jobs
such as lawyers and doctors and managing jobs,
which means their average wage is £46,000 a
year. Median HHI stands for median household
income, which is $64,280 which is roughly
£40,860 and that is Middle Class income.

9. Glamour Magazine Online
http://www.condenast.com/brands/glamour/media-kit/web
Glamour magazine online has
slightly different figures compared to
print. The average age for a reader
online is 35 years. Their median HHI
is $71,371 which is roughly £45,361
which is middle class on the social
status which means they are most
likely to be able to afford
advertisement in the magazine. 71%
of the readers are female and the
other 29% is male, the male viewers
online are much greater than they
are in print, which means maybe
when people read online they don’t
feel embarrassed as they would
when they go to buy a fashion
magazine. 75% are in education or
have been in education and 70% are
employed.

10. ELLE Magazine
The background is pink and
all the writing is in black.
Which means everything
stands out. However, there
are things that are in big bold
letters such as the celebrity
on the cover’s name. there is
other font, different sizes but
still in black.
This magazine also includes
adults subjects such as sex. It
has the word ‘KINKIER’ in big
bolder letters. The word
kinkier will make the
audience feel younger
because it’s a word used by
young people.

11. ELLE Magazine

12. ELLE Magazine
http://www.ellemediakit.com/r5/showkiosk.asp?listing_id=4172450
The total audience for ELLE magazine is 5,794,000
and 5,327,000 are woman which means only
467,000 are male which is a a big difference! Elle
magazine has always been mostly aimed at women
and fashion it self. The average age for a reader for
Elle magazine is 37 years. 45% of the readers are
aged from 18 – 34 year, however 55% are aged 25-
49 years. Personally, those figures make me feel like
Elle is more suitable for people ages roughly form
22 to 49. 70% of the viewers are in education or
have already been in education, 67% are in
employment which means that items that will be
advertised could be afford by at least half of those
people.
Elle is the worlds number 1 fashion magazine,
having 4r5 editions across 60+ countries and having
23 million readers worldwide. This already shows us
that Elle features detail and stories that truly matter
to people and attracts people attentions and leaves
them wanting more.
Elle has a mission when creating each edition, the
mission is to inspire woman to enjoy their own style
and to explore more about themselves. Elle does
this by including different types of fashion, models
and stories to give people a variety of thought
about what is happening around them right now.

13. http://issuu.com/voirfashion/docs/issue_11_-_spring_2015_kendall
Voir Fashion Magazine

14. http://issuu.com/voirfashion/docs/issue_11_-_spring_2015_kendall
Voir Fashion Magazine
Voir magazine clearly shows that they don’t do racism, the image has people with
different cultures, background and race as we can see clearly.

15. Source: Book called Nerdz Magazine: Creativity is Life