Prometheus Global Media is an American entertainment publishing company based in New York City. It publishes several magazines including Billboard and The Hollywood Reporter. It also hosts the ICU Awards international advertising competition and organizes film industry events through The Film Expo Group. The company was formed in 2009 from a previous company called E5 Global Media.

1. Publisher Research

2. owned by
Prometheus Global Media is an American entertainment publishing company based in New York City. The
company was formed in December 2009, while it was originally a company named E5 Global Media.
Besides Billboard, Prometheus Global Media publishes four other entertainment magazines named:
–
–
–
The Hollywood Reporter
Adweek
Back Stage
They also host the world’s most recognized international advertising competition; the ICU Awards. Each year
they receive over 10,000 entries annually from over 75 countries.
Prometheus Global Media are also running The Film Expo Group which is the premier organizer of events in
the motion picture industry. The Film Expo Group includes ShowEast; held in Florida, CineEurope; held in
Barcelona, and CineAsia; held in Hong Kong. In addition to its events, The Film Expo Group also publishes Film
Journal International, one of the industry’s leading motion picture monthly trade publications.

3. Reader profile:
The total readership of Billboard magazine is
48,000 people, and probably even more as their
website and chart lists are very popular.
The majority of the audience are college
graduates, so the magazine are focusing on things
that they will find interesting. This means that the
target audience will be around 18/in their early
twenties.
The average household income is $212,000,
suggesting that the social class is most likely the
ABC1 demographic.
71% of Billboard readers spend 30 minutes or
more per week reading the magazine. This means
that Billboard can make their stories longer and
more in depth as people are spending a lot of
time reading the magazine.
There was nothing on the internet to find about
gender, but based on the content in the magazine
I would guess it’s around 60% boys and 40% girls
reading the magazine.
The reader profile also tells us which employment
the audience are in. Many of these are in the
music industry, and most likely very interested in
music.

4. owned by
Egmont is the UK's biggest children's publisher. It was founded by Egmont Haraldsen in 1878 in Denmark, and
sell more than 25 million books and 12 million magazines a year.
Egmont Publishing publishes a wide range of formats for children of all ages: colouring, annuals, storybooks,
activity and sticker books as well as a wide range of novelty books.
Since it was founded in Scandinavia, Egmont has other divisions than magazine publishing, such as a book
publishing, a Norwegian TV channel (TV2), and even a film studio named Nordisk Film.
We Love Pop is the only teenage-focused magazine that Egmont is publishing. It is published once a month,
and sells around 50.000 issues every 6 months. There is probably a wider audience, as different people may
read the same issue many times. Circulation: 115,000.
Since the target audience will be around 13-15 years old, they probably don`t have much money to spend, and
so 2.99£ a month is a fair price. The social class is most likely the ABC1 demographic as the young girls are
likely to get pocket money from their parents so that they can buy the magazine.

5. owned by
Vibe was originally published by Time Inc. but after much back and forth, the magazine was sold to SpinMedia
in April 2013. Spin Media was thought likely to shut down Vibe's print magazine by the end of 2013, but
instead they cut the magazine's frequency to four times a year instead of six.
SpinMedia is a company and blog network based in Los Angeles. It is focusing on advertising, and publishes one
other magazine named Spin.
It owns a community of pop culture websites, such as Buzznet, JustJared, and Idolator. SpinMedia also
operates many talent websites, such as Britney Spears’s and Kim Kardashian’s official websites.
Looking at Vibe’s reader profile, there is 10% more men than
woman reading the magazine, but there’s no big gap.
The majority of the readers are 21+ years old, but there is also
many younger readers.
Since most of the magazine readers has already graduated from
college and are employed in a job, their income is okay, and
their social class is most likely the ABC1 demographic.
There is also 75% black/African American readers reading the
magazine, while it’s only 15.9% white readers.
Circulation: 800,000

6. My publisher
The publisher I choose for my magazine is Prometheus Global Media. The magazines they publish are very
serious, famous and successful with quality in every issue. Their readers are mature and understanding, buying
the magazines because it relates to their interests and not because it catches their attention in the shelve or
promotes it self so much.
Most of the magazines that Prometheus Global Media publishes are business magazine, but since my magazine
is a music magazine it will stand out just like Billboard.
I would not use The Egmont Group as a publisher because they seem to only publish one magazine, and since
their target group for their publishes are children and young teenagers they will not have experience with the
type of magazines that I would like to make.
Spin Media is only publishing two magazines, and they seem to have some economic problems. Giving them
the responsibility of publishing my magazine would therefore be a risk I don’t want to take.