The document provides details about three case studies of magazines: 1) Festival Magazine was founded in 1978 and moved online-only in 2014. It targets young/middle-aged women and features celebrities. 2) Glamour magazine was founded in 1939 in the US and is owned by Conde Nast. It reaches over 14 million across social media and believes in empowering women. 3) Vogue is one of the world's most popular fashion magazines with over 220,000 in circulation. It covers fashion, beauty, culture and lifestyle. The covers often feature celebrities.

1. GENERIC RESEARCH – CASE
STUDIES

2. FESTIVAL MAGAZINE – CASE STUDY 1
Company magazine was started in 1978 and at the time only
have six editors.
The magazine was published on a monthly basis and
generally featured celebrities on the covers.
In 2014 the magazine moved to online-only. It is owned by
the company “Hearst” and as of June 2013 has a circulation
of 90,726.
Hearst also owns the widely popular fashion magazine,
Cosmopolitan, and therefore company is embedded within
their website.
Company often target their magazines at young/middle
aged women, and feature well-recognised celebrities, such
as actress’ and music artists.

3. Text font appeals to a younger
audience, which is suitable for the
festival fashion edit of the magazine.
Masthead colour is not vibrant but
blends into the image which gives a
professional look to the magazine.
Including promotional aspects on
cover such as “20% off at urban
outfitters” further appeals to the
audience, as urban outfitters is a very
popular clothing store for the target
demographic.
The variety of fonts on the page
makes the cover look busy and
unsophisticated, and therefore I will
not include as much writing as this on
my cover.
The model is young and suitable for
the festival edit of the magazine,
which is also supported by the
mention of the article “will I ever get a
job?”. She could act as a role model
for the target audience which is the
typical age that young people are
looking for jobs, so therefore this
story is well suited.
Using a hashtag on the page
encourages the audience and to get
involved with the magazine online
which I have noted for my cover.
The extra images could be useful for
the reader to know what is coming up
in the edition, however the
contrasting background patterns of
these images can look clashing and
too much.
The heart is almost like a doodle
which shows the target audience is
young people and gives a more
casual look.
The underlining of text suggests that
it is important information and
therefore guides the reader to
something they would find helpful.
Having the models name highlighted
stands out to the reader, and although
some of the audience may not recognise
the Nigerian actress, having her name in
bold gives her a celebrity impression
and therefore the audience would
believe she is important and are more
likely to carry on reading.

4. LUXURY FASHION MAGAZINE– CASE STUDY 2
Glamour is a women’s magazine published by
Conde Nast publications. It was founded in 1939
and first published in April 1939 in the United
states.
It was originally called Glamour of Hollywood.
Glamour is one of the “biggest fashion and
beauty media brands in the world” according to
Conde Nast, currently reaching an all-time high
of one out of eight American women, with 9.7
million print readers, more than 11 million unique
monthly users online, and over 14 million
followers across social media platforms. Glamour
believes in the “power of women being
themselves”

5. Iconic Masthead establishes
brand identity as the font, size
and colour I the same in all of
their covers.
Visable colour scheme further
enhancing stereotypical female
colour, pink, empowering
women, as well as the brand
identity.
Advertising a broad range of
topics from beauty, fashion,
nutrition and life advice. This will
encourage readers to buy the
magazine as it includes a variety
for almost everyone.
Recogniseable powerful woman
on the cover empowers women,
therefore reflecting who the
magazine is aimed at. The direct
eye contact with the camera
gives off a confident stance,
further showing the model as
powerful and strong.
Plain background gives a
professional look as it is not
distracting so the reader can
concentrate on the model.
Using the adjective “every”
appeals to a wider audience as
any woman can find the article
useful.
“Take our quiz” encouraging the
reader to continue on with the
magazine and get involved with
the content.
These small aspects of the cover
reflect the experience of the
editors and magazine company
as it is carefully formatted in
order to have a positive affect on
the reader.
Sans-seriff font used throughout
reflects a sophisticated magazine
that is target at mature adults
rather than a more casual cover
targeted at teenagers.

6. VOGUE MAGAZINE – CASE STUDY 3
Vogue is a fashion and lifestyle magazine covering many
topics including fashion, beauty, culture, living and runway.
Vogue began as a weekly newspaper in 1892 in the US
before becoming a monthly publication months later.
Vogue is one of the worlds most popular fashion magazines
and has a circulation of 220,000 as well as 23 international
editions.
The Italian issue has been named the best magazine in the
world.
The magazine is published by Conde Nast publications and
has many world wide editors.
Vogue has had many documentaries made about the
expansion of the magazine such as The September Issue and
In Vogue: The Editor’s Eye.
The cover’s often feature well-known celebrities such as
Rihanna, Selena Gomez, Anne Hathaway and Jennifer
Lawrence.
Vogue has recently been expanding their coverage including
Vogue Mens, Vogue Kids and Special Editions such as the
Met Gala Edition.

7. The model, Jennifer Lopez is featured in an
interview described later in the magazine,
therefore it is important for her to be used as the
main image as the audience would see her on the
cover and be intrigued to read the exclusive
interview. Direct address has been used in the
image as she is looking directly into the camera,
focusing the reader’s attention.
Cover Lines: The cover lines vary in terms of
size, font and colour. The writing positioned
on the left of the page is smaller and black
whereas on the right it is white and of a larger
size. The black cover lines appear to be less
important, as the dark colour does not stand
out as much as the white writing on the red
background on the right hand side.
Masthead: The Masthead is of a red colour,
implying women empowerment, suitable to the
target audience and a serif font that covers the
top of the magazine, reflecting its genre. The
title is not fully visible to the audience however
this suggests the pure recognition the
magazine would get, so much that the full title
does not need to be visible.
The font used for the main cover line is
of a contrasting font to the masthead.
The use of sans serif font for the cover
lines makes the content be easier to
read for younger members of the
target audience. The personal pronoun
of “your” in the writing is directly
addressing the reader, making them
want to read on. Topics include, health,
beauty and fashion, widening the
audience, likely increasing the amount
of people that want to by ad read that
issue of the magazine.
From this cover, I would assume that the
target audience for this issue would be
affluent young/middle aged women of a
middle/high class, who are interested in the
world of fashion and beauty.
The layout of the cover follows the rule
of thirds, the left hand consists of copy,
the middle is the main image, and the
right hand side includes the remaining
cover lines. The use of clear columns
makes the cover more accessible to the
reader and have a professional.
The colour scheme of this cover is red,
blue using monochrome writing. The
colours used create a simplistic look for
the cover which draws the reader’s
focus to the main image. The use of red
has connotations of power, making the
overall cover look feminine and bold
whilst appealing to a wide target
audience.