The document discusses existing fashion and beauty magazines as competitors. While magazines like Vogue, Elle, and Cosmopolitan target audiences through images, articles, and design, they tend to portray similar makeup, hair, and clothing styles. To differentiate itself, the author's new magazine will feature models with unique, heavy makeup using bright colors, and include a bridal fashion section, targeting a wider, younger audience and distinguishing itself from other magazines.

1. EXISTING MAGAZINES

2. Magazines on the Market

3. Competitors
My competitor magazines in the fashion/Beauty genre will be national magazines
such as vogue, Elle, Cosmopolitan and Fashion.
These magazines are all high selling and marketing they are popular with audiences
as they target them through images, articles and design of
the magazine. However they all differ from each other to
stand out for example by using different fonts,
styles of images and layout of the magazines.
However most fashion magazines stick to the
same makeup, hair and clothing styles making
them look similar and therefore no fashion
magazine differs in the models style.

4. My magazine
I will make my magazine design differ form existing products in the
market through the model having heavy unique makeup. Making the
magazine look unusual and targeting a wider audience of unique
younger adults. This will include heavy eye and lip makeup with
bright colours.
I will also make my magazine unique to existing products by
including a bridal section in the fashion magazine and
website. This targeting my audience and making it differ
form fashion magazines such as Elle and cosmopolitan
which only advertise casual/dressy everyday clothing items.