This document discusses the importance of audience recognition in business communication. It defines audience as the individual or group that will read or listen to a memo, letter, or report. To ensure effective communication, writers should consider who their audience is, what their level of understanding is, and what their position is relative to the writer. Depending on the audience's technical knowledge, they may be categorized as high-tech, low-tech, or lay audiences. High-tech audiences share the writer's expertise; low-tech audiences have some knowledge but may need explanations; and lay audiences have no background. When writing for multiple audiences, the document advises providing background knowledge, references, and explanations of jargon and acronyms.

1. Audience Recognition

2. Objective
Is to make you understand about
the importance of audience
recognition and audience
involvement in a business
communication

3. What you understand when
the word “audience ” comes
in your mind?

4. Audience
 When you write any memo, letter or
report ,some one reads it . That
individual or group of reader or listener
is your audience.
 In technical writing the writer and reader
both are fused.
 When a technical writing is submitted,
the reader responds

5. Audience Recognition
While writing a technical document ask
yourself some questions
Who is your reader?
What is her/his level of understanding?
What is her position in relation to your
job title?

6. If you not ask these questions then
what will happen?
 Your technical writing will miss the mark
 Your writing may contain jargon and acronyms the
reader wont understand
 The tone of writing will be not appropriate for
management or subordinates.

7. Develop a profile of audience
If you want to write well then develop a profile of
your audience. The following profile will help you
achieve audience recognition
 High tech audience
 Low tech audience
 Lay audience
 Multiple audience

8. High –tech audience
 High tech readers work in your field of expertise.
 They work directly with you in your department.
 They share their educational background and
knowledge with you.
 They share jargons and acronyms
For example
If you are a computer programmer got example
another computer programmer who is working
with you on same system is your high tech peer.
You do not have to explain the word “Boot”, CD ,
RAM etc

9. A High Tech Writing
in a memo the boss specified that the engineers
should use “metric SI unit in their report ”
because the boss knows that his audience is high
tech, he do not have to explain the SI as “system
international”
Writing to high tech reader is easy because the
writer does not need to define the jargons
acronyms ,complex graphs so on.

10. Low Tech Audience
 Low tech audience include your co-workers in
other department. Low tech readers also might
include your bosses your subordinates or your
colleagues who works in other companies.
 For Example
You are a software engineer, the technician ,
accountant or graphic designer are low tech
audience.
They work around you and they have little
knowledge about your jargons and acronyms.

11. Low Tech Audience
 Low tech readers are familiar about the
technology you writing about but not how they
function.
 Since the low tech reader is not in your normal
writing loop so you need to provide the
background knowledge.

12. Lay Audience
Any one who neither work for your company nor
have any knowledge bout the field of your expertise
are lay audience.
A lay reader would have no idea what is going on
here.
What is the purpose ? What will be achieved ?
 Lay reader are unfamiliar with your subject matter.
They do not understand your technology therefore
you should write simply.
 You achieve clarity through precise word usage ,
depth of detail, and simple graph.
 Avoid jargons , abbreviations, or acronyms.

13. Multiple Audiences
 Correspondence is not always sent to just one type of
audience. Sometime correspondence has multiple
audience. For example
 When writing a report most people assume that the
supervisor will be the only reader. This might be not
the case this can be forwarded to manager and so on.
 Some multiple readers are not familiar about the
subject matter
 The audience will be a mix audience , with high tech ,
low tech, or lay audience and they will have diverse
understanding

14. How to deal with multiple
audience
 Must give background knowledge because some
of readers may not be familiar with some
concepts
 Provide reference
 You should explain jargons and acronyms before
using them.