The document discusses audience recognition in technical writing. It defines audience as the individual or group that reads a document. It emphasizes the importance of understanding the audience when writing technically. The document outlines different types of audiences including high-tech, low-tech, lay, and multiple audiences. It provides examples and tips for writing for each audience type, such as avoiding jargon for lay audiences and providing background for low-tech or multiple audiences. The key is developing an audience profile to tailor the writing appropriately.

1. AUDIENCE RECOGNITION

2. GROUP MEMBERS
Rabia Zafar 17581556-045
Aqsa Rehman 17581556-023
Mubaraka Nazir 17581556-037
BS(IT)4th

3. AUDIENCE
What you
understand when
the word “audience
” comes in your
mind?

4. AUDIENCE
1. When you write any letter or report ,some one
reads it . That individual or group of reader or
listener is your audience.
2. In technical writing the writer and reader both are
fused.
3. When a technical writing is submitted, the
reader responds

5. AUDIENCE RECOGNITION
While writing a technical document ask yourself
some questions:
1. Who is your reader?
2. What is her/his level of understanding?
3. What is her position in relation to your job title?

6. DEVELOP A PROFILE OF AUDIENCE
If you want to write well then develop a profile of your
audience. The following profile will help you achieve
audience recognition:
1. High tech audience
2. Low tech audience
3. Lay audience
4. Multiple audience

7. HIGH –TECH AUDIENCE
1. High tech readers work in your field of expertise.
2. They work directly with you in your department.
3. They share their educational background and knowledge with
you.
4. They share jargons and acronyms.

8. HIGH –TECH AUDIENCE
Example:
If you are a computer
programmer got example another
computer programmer who is
working with you on same system is
your high tech peer. You do not
have to explain the word “Boot”,
CD , RAM etc.

9. LOW -TECH AUDIENCE
Low tech audience include your co-workers in other
department. Low tech readers also might include your bosses
your subordinates or your colleagues who works in other
companies.
Example:
You are a software engineer. And the audience are accountant or
graphic designer. They are low tech audience. They work around
you and they have little knowledge about your jargons and
acronyms.

10. LOW -TECH AUDIENCE
• Low tech readers are familiar
about the technology you writing
about but not how they function.
• Since the low tech reader is not in
your normal writing loop so you
need to provide the background
knowledge.

11. LAY AUDIENCE
Any one who neither work for your company nor have any knowledge bout
the field of your expertise are lay audience. A lay reader would have no idea
what is going on here.
What is the purpose ?
What will be achieved ?

12. LAY AUDIENCE
• Lay reader are unfamiliar with your
subject matter. They do not
understand your technology
therefore you should write simply.
• You achieve clarity through precise
word usage , depth of detail, and
simple graph.
• Avoid jargons , abbreviations, or
acronyms.

13. MULTIPLE AUDIENCE
1. Correspondence is not always sent to just one type of
audience. Sometime correspondence has multiple audience.
2. For example:
When writing a report most people assume
that the supervisor will be the only reader. This might be not the
case this can be forwarded to manager and so on.
3. Some multiple readers are not familiar about the subject
matter .

14. MULTIPLE
AUDIENCE
The audience will be a mix
audience , with high tech ,
low tech, or lay audience
and they will have diverse
understanding.

15. HOW TO DEAL WITH MULTIPLE
AUDIENCE
1. Must give background knowledge because
some of readers may not be familiar with some
concepts.
2. Provide reference.
3. You should explain jargons and acronyms
before using them.