The document analyzes the results of a survey about music video preferences among 15-20 year olds. It finds that pop music is the most popular genre and performance-based videos are preferred. Most respondents watch music videos nearly every day. The summary will help guide the creation of a music video that appeals to its target demographic.

1. Target audience
By Sophie Stanwix

2. How old are you?
Age
Number
15
3
16
1
18
1
19
1
20
1
The age range which completed in our survey was 15-20. Our
music video is going to be aimed at mainly younger people.

3. Are you male or female?
This shows that both male and female completed our survey which is
good because our music video is not going to be aimed at a specific group
of people . So we need to gain an insight on both genders opinion about
music videos so we can fulfil the expectations of our target audience.

4. What is your favourite genre of music?
Our music video is going to be promote a pop song and as you can
see from the results above, it is the most popular genre of music.

5. What is your favourite music video?
oJustin Bieber - As long as you love me
oDemi Lovato – Heart attack
oJason Derulo – Talk dirty
oEmeli Sande – Clown
oMiley Cyrus – Wreaking ball
oMacklemore – Can’t hold us
oThe Black Keys – Howlin’ for you

6. What type of music video do you prefer?
As you can see, a performance based video is the most favourable type of
music video. We will include both narrative and performance aspects in our
music video.

7. How often do you watch music videos?
The majority of the people who filled in our survey said that they
watch music videos nearly every day.

8. Which feature of a music video do you like the most?
We will be considering the features of our music video carefully,
even if this means taking one shot a few times.

9. Which aspect of a music video do you find the most
important?

10. Do you think the artist/s should always be filmed in their
own music videos?

11. Do you think the costume/s should reflect the music video
theme?
We will think carefully about costumes in our music video because we want it to reflect the
music video theme which is college so the people in the video should have bags and be
possibly carrying folders. This will make it clear to the audience and help them to be able
to guess what the main subject of the video is going to be when they start watching it.