2. Survey Monkey
The first piece of research that I conducted at
the start of my music videos process was the
survey monkey that I sent out to 100 people in
our target audience. The types of questions with
their most common answers that I asked that I
would say mostly influenced and were most
important in our process consisted of;
3. What features in a music
video do you find most
interesting and enjoyable?
A narrative e.g. , a story line played throughout
the song
4. What features make a
music video more
appealing?
Creativity, colorful imagery and things reflecting
the lyrics
5. How much do you relate
what you are watching to
the lyrics of the song?
People agreed with the statement that they do
relate the lyrics to the video
6. What do you most like to
see in a music video?
Girls, a story line, something to connect to and a
lot of people
7. Do you prefer retro,
modern or contemporary
music videos?
66% of people said that they preferred modern,
followed by retro and then contemporary
8. Impacting Questions
These questions I would say had the most
impact, because these are the questions
that would show what our target audience
do and do not like to see. From here, I was
able to rule out some of our initial ideas
but also to add to them to make sure that
we catered to the likes of our audience.
9. Success!
When looking back at the first
questionnaire and the responses to the
questions, I would say that the created
brand and media product has been really
effective in appealing to my target
audiences.
10. Aspects of the Video
There are a couple of narratives that take place
through out the video, telling the story of a few
different characters. All of the shots that we
filmed were either filmed in a bright location, or
brightened up along side the use of bright
colours, all helping to meet the audiences
preference of colorful imagery and bright
colours.
11. Creativity
The video has a high level of creativity that has
gone into it, through the use of the signs and the
different card board cut outs, that were simple
ideas that look really good in the video and also
represent a lot of symbolism.
12. Lyric Representation
Throughout the video, all of the shots are telling
the story of what is being said in the lyrics of the
song, from the use of the cigarette smoking and
wine drinking silhouettes, to the use of stop-
motion of the elephants, all of which help to put
together a final piece that is a representation
and mediation of the themes and story behind
the song.
13. Questionnaire Details
The dominating gender in the music video that I
made was female, although the main character
was male, this is because when I asked 50
females and 50 males in our survey what they
like to see, one of the recurring answers to the
questions was girls, and this went really well
with the ideas that we had for our music video.
14. Modern Video
The whole look of our video as well as the
concepts with in it, like the stop motion and the
use of the projector and white board, all added
to the idea of a modern video, as this is what
over half of the people that filled out our survey
said they preferred.
15. Retro VS Contemporary
The use of the older male character and also the
use of the cardboard cut outs, helped us to work
with the idea of integrating some elements of a
retro style video, and as so few people said that
they preferred the style of contemporary, we
avoided it.
16. What didn’t we include?
When looking at the initial questionnaires, there
are also some things that we did not include in
our video, even though our target audience said
that those were things that they would like to see
and this is what I would alter if I was going to
make another video.
17. Dancing
One example of what this included is dancing.
When we asked our audience about what there
favorite music video was and why, quite a few
peoples reasoning behind why they liked what
they liked was because of the dancing in the
video, for example Beyoncé's video; Single
Ladies and also Britney Spears; I'm a Slave.
20. Dancing
Although the reason that we did not include
dancing was because we did not think it went
along with the idea that we had, we still could
have and should have integrated it in some areas
if this is what our audience feedback told us.
21. Peoples Reactions
When looking at peoples responses to the music
video, we aimed to put together a video of
people in the target audiences and either in a
few sentences or words, we asked people what
they liked about the video.
22. What was liked?
What people liked are the things that people said
that there should be included from the initial
questionnaire, for example the colours, stop-
motion, the story line, the use of lots of
characters and the footage matching the song.
23. Digi-Pack and Web-Page
I also conducted research prior to the making of
my Digi-Pack and Web-Page, and in order to do
this, I had a few volunteers in the target sit
around me whilst I went through numerous initial
stages of the making of my platforms.
24. Selection Process
They sat through and chose the selection of
photos for both the two platforms and also
assisted with the colour, sizes and styles of
fonts. What this meant was that I was able to get
fast responses, and instead of having to conduct
before and after research, there was research
and ideas coming in the whole time of what my
audience wanted to see, and what they thought
looked best.
25. Opinions
This worked really well for me as I had a fair mix
of both boys and girls opinions, and it also
meant that there was no bias from me of what I
prefer, the sole focus was on the audience and
creating a brand and media product that was
appealing to them.
26. Revising My Work
When thinking about revising the work that I
have done, the processes that I went through for
the three platforms would not all change but
elements on each would change.
27. For the Music Video
For the music video, when I filmed on two
cameras it meant that for each shot I had two
angles to choose from and I also had numerous
different clips to choose from. As at this stage
my group and I chose which shots to use and
which to not, this meant that this was our own
personal opinions.
28. For the Music Video
What I would do next time was to have a few
volunteers sitting with us through the selection
process to tell us from their point of view; the
point of view of our target audience, what they
would like to see, as this method worked really
well for the creating of the Web-page and Digi-
Pack v
29. For the Digi-Pack and
Web-Page
For the Web-page and Digi-pack, the
improvements that I would make if I was to
revise these pieces would be to have taken more
photos on set, but with characters looking at the
camera instead of filming on set and also having
to use screen shots.
30. For the Digi-Pack and
Web-Page
This would of given us a larger choice of photos
to use, but also more photos to use on the Web-
page to keep it looking vibrant and aesthetically
pleasing. Those are the major changes that I
would improve on.
31. For the Digi-Pack and
Web-Page
There are also small things that the audience
may not notice but as the creator of the pieces I
notice, is that the lip-synching is not always in
time, the cuts are some times not very smooth,
and that some of the shots are much clearer
then others. These are small features that are
not hard to change, but as a group, we were
unable to make these changes in the given time
frame that we had.
32. Small Things
These are small features that are not hard to
change, but as a group, we were unable to make
these changes in the given time frame that we
had.
