2. Audience behaviour trends
Audience behaviour trends: The profile of an audience is
created through the analysis of Demographics and
Psychographics. Demographics are the characterisation of
groups of people by their job and/or class. Psychographics is
the analysis of the consumer’s lifestyle, dividing them into
categories based on their personalities. Uses and Gratifications
theory: This is the idea that people are not passive when
experiencing what the media tells them. They draw their own
conclusions and do not believe everything they hear from the
media.
3. The target audience
The audience that would be interested in rock music magazines fall
into the C1 to D category of socio-economic grouping. Rock magazines
such as “Kerrang” which are ultimately rather simplistic would appeal
to the working classes. It’s rather simplistic, informal and easily
accessible would definitely attract this kind of audience. “Classic rock”
would appeal to a lower middle class worker as it is slightly more high-
brow in its content with much more formality.
The audience who would find appeal in a magazine like “Kerrang”
would be mainstreamer s and aspirers. Whereas an audience
interested in a magazine such as “Classic rock” would be resigned and
explorers. This difference is greatly dependant on the style of the
magazine and how it attracts its target audience as shown in the
textual analysis.
