Media Evaluation Question

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
Evaluation Question 4

2. CLASS
One of the most popular ways to classify an audience
would be by their class. My target audience is young
adults, as many of the artists I have included in my
magazine are contemporary, with many new rising
artists. Also, the younger generation are more interested
in social media, which would be useful when marketing
the magazine.
With this in mind, I felt like my audience would be part of
the working class and people at the lowest level of
income. This is because as my audience are young
adults, many will have part time jobs with low incomes as
they will be still be in education.D Working Class
Semi-skilled and unskilled manual workers
E People at the lowest level of income
Unemployed, students, pensioners, casual workers

3. 4C’S MARKETING MODEL
The 4C’s marketing model is a way of classifying an
audience from what they are interested in, invented by
Young and Rubican. The 4C’s stand for Cross Cultural
Consumer Characterisation. From this, I decided that my
audience would fit in with the explorers category.
The ‘Explorers’ are described as being ‘individual’, which
links well with my music genre as ‘indie’ could be seen
as another way of saying this. Also, my magazine
incorporates new and upcoming artists, which fits in well
with the description of ‘explorers’ being ‘the first to try
new brands’.
Finally, the ‘explorers’ category specifies a ‘younger
demographic’, which fits perfectly with my young target
audience.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and
experience. Values difference and adventure. Brand
choices highlights satisfaction, and instant effect. The
first to try new brands. Younger demographic –

4. LIFE MATRIX
The Life Matrix tool defines ten audience categories,
centred around both values, attitudes and beliefs, and
more fundamental demographic audience categories.
When looking at this, I decided the audience for my
media product would be tribe wired and fun/atics. This is
because this category generally associates with the
younger demographic, who are the target audience for
my magazine. Also, they are described as ‘digital’, and a
marketing technique of mine was using social media,
meaning my audience would fit into this too.
Furthermore, this category describes an audience as
‘free-spirited’ and ‘fun-seeking’, meaning they will want
to find music that isn’t classed as mainstream, which
alternative music tends to be.
Tribe wired Digital, free spirited, creative young singles
Fun/atics Aspirational, fun-seeking, active young people

5. AUDIENCE PROFILE
During the research and planning stage, I created an
audience profile in order to portray my target audience. I
decided on the idea of a 17 year old female student
studying her A-Levels. She was interested in alternative
music, which I feel links well to my magazine as it
revolves largely around alternative rock music. She is
also enjoys live music, which is included in my magazine
as advertisement. She has a part time job, which links
well to the lower/working class demographic which my
magazine is aimed at.