Target Audience Information

1. Target Audience Research
 ‘A fun-loving16-25year oldmass marketdemographic’
 Gender– My mainaimis to make the make the magazine ina style thatwill appeal toboth
genders.Thiscanbe achievedbyavoidingthe use of stereotypically‘female’and ‘male’
aesthetics.The colourscheme of the magazine isone thatwill catertoall genderswithout
focusingonthe connotationsthatcertainisolatedcolourshave.
 Age – As the brief states,the magazine needstogainthe interestof people agedbetween
16 and 25. Thiscan be achievedthroughresearchintowhatiscurrentlybeinglistenedtoby
the age group.The use of my peergroupas modelsforthe magazine alsocreatesthe image
of the magazine beingaimedatayoungeraudience,makingitmore likelytobe purchased
by the people itstargetedat.Asmanyteenagerstodayare interestedinmodernmusicsuch
as DJs, EDM anddifferentversionsof pop,thiswillbe takenintoconsiderationwhen
choosingthe areasto shoot.
 Psychographics – the audience will mainlyconsistof Explorers,asthe magazinesUSPisthat
it providesasource of informationonnew areasinLondonthat people canvisit.Thiswill
appeal tothisdemographicasit createsa sense thatthe readersare the firstto hear about
an eventora concert,makingitfeel more special.
 Audience Interest– the magazine will catertoa ‘massmarket’audience bynotjustfocusing
on one type andgenre of music,asthis wouldlimititstargetaudiencetoonlyfansof this
genre.So,the exploration of differenttypesof musicallowsthe readerstonotonlygaina
betterinsightintothe musictheyalreadylistentoandenjoy,butitalsogivesthema chance
to discoverbandsandartiststhat theyhave neverheardof.
 Social class – As the magazine heavilyreliesonitsaudience beingable tohave the free time
to go out andexplore the areasandeventsthatit shows,itstargetaudience wouldmainlyfit
intothe C1 and C2 brackets.