Target audience of UNCUT

1. Music Magazine &
Audience Analysis
Q

2. Age range and gender of
audience
• The median age of Q readers is 29, and according to Q
magazine’s media pack, their audience is ‘YOUNGER and
more AFFLUENT than other music monthly.’ The age range
is fitting for the music the magazine covers which is
primarily about large, mainstream bands and new album
releases. Younger audiences will be interested in
contemporary music.
• Moreover, there are more males buying the magazine than
there are females, are there are 75% male and 25%
female readers. This is evinced in some of the
representations of people, particularly women, as they
are often portrayed and captured to been perceived
through the eyes of a male reader; this refers to Laura
Mulvey’s Male Gaze Theory.

3. Genres of music
The typical genres of music they will be most interested in
listening to are:
Rock (pop/punk/alternative/symphonic/indie)
Progressive metal
Pop/synthpop/R&B
Ska/reggae fusions
Electronica
Evidently Q readers have a range of musical tastes, many
genres interchangeable with one another. Q does tend to
guide readers through other styles and forms of music,
too, which makes it the ‘world’s biggest and best music
guide.’

4. Examples of favourite bands/artists
• These are just some of the
bands and artists that have
been covered over different
issues of Q that many
readers enjoy listening to.
Mainstream artists such as
Jessie J or even Lily Allen
who cater for the younger
masses, but also bands such
as Green Day, Oasis, Muse
and Kasabian, which are
fitting for the lifestyles
of average Q readers who
have a heavy taste for rock-
sounding music, especially
during the rock’n’roll
periods back in the 80s and
90s.

5. Types of clothes they wear
I believe that these are the types
of clothes Q readers will wear.
Noticeably, there are several
luxury brands, such as D&G, Fred
Perry and G Star which I believe
affluent Q readers will be able to
afford, due to their high
disposable incomes. The smart
casual look of the combination of
the leather jacket, jeans, smart
shirt and trainers are what I
visualise the average style of Q
readers to look like, due to their
laid-back perspective of life and
their sociable traits which
suggest they like to go out
regularly with friends. The dark
colours are suggestive of the
male-dominated readership, too.

6. Types of jobs they might have
• 68% of Q readers are within the ABC1 bracket of
the general registrar scale, and have a high
disposable income.
• In this case, they will have mostly white
collars jobs such as:
oBusiness executives/managers
oAccountants
oTeachers
oJunior managers

7. Hobbies/Interests
• Q readers will have an avid interest in
discovering new music, and this forms part of
their society
• They will be passionate music fans, who
occasionally attend gigs and concerts and are
open-minded experience seekers.
• When not out with friends in a club or a pub, they
will also be highly savvy to digital technology
and a keen social networker, using online services
to enhance their social lives.
• They are also keen on finding out about up and
coming bands before they go mainstream.