Updated

1. 4. Who would be the audience
for your media product?
Ryan Warburton

2. Audience
• I targeted the audience for my media product at teenagers from the ages
of 15-25. The style of the product appeals to people in the Hardcore scene
of music. My magazine is mainly targeted at males, and there is a visible
lack of females within the product. This is because there are more male
bands within the Hardcore community than there are female bands. The
front cover highlights the tone of the Mise-En-Scene as it shows attitude.
The magazine also features hints of Rock, which could attract Rock fans
into buying the magazine as well as Hardcore fans. As the magazine is
predominantly a male centred magazine, it would attract less female fans.
But if I was to make a second issue of the magazine, I would feature more
females as it balances out the audience between male and female, and
makes the product more appealing. As the magazine features mainly up-
coming bands in the scene, I would also feature bigger bands as the
magazine would not sell enough issues if nobody has heard of the bands
that are in the magazine.

3. • However, the less known bands relate more to my
target audience as they are around the same age as the
target audience. From my survey that I conducted with
my target audience, the average price was between
£2.50 and £3.50, so I priced my magazine at £3
because it is in the centre of both average prices, and it
is fairly cheap for a bi-monthly magazine. Rock Sound
charges £3.99 for their magazine, and so if I charge £3
for mine, it would increase competition. Also, if it
increased more competition, it could also make the
magazine the chosen product amongst my target
audience. As most Hardcore bands are within the age
range that I placed, it fits in with my target audience.

4. Bands that my target audience should
like:
• Deftones
• Moving Mountains
• Taking Back Sunday
• Architects
• Hundredth
• Bring Me The Horizon