Media Evaluation Question 4

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
Evaluation Question 4

2. CLASS
One of the most popular ways to classify an audience would be by
their class. As my target audience is young people, I feel that they
would fit into D and E, which are the working class and people at the
lowest level of income. This is because they may not have jobs, or if
they do, they will only really be low paying weekend jobs as they will
be students.
D Working Class
Semi-skilled and unskilled manual workers
E People at the lowest level of income
Unemployed, students, pensioners, casual workers

3. 4C’S MARKETING MODEL
The 4C’s marketing model is a way of classifying an audience from
what they are interested in, invented by Young and Rubican. The 4C’s
stand for Cross Cultural Consumer Characterisation. From this, I
decided that my audience would fit in with the explorers category.
This is because they are known to be the younger demographic,
which is my target audience for my magazine. Also, the description is
‘energy, individualism and experience’, and as my magazine genre is
alternative rock, I felt like listeners of this would fit well with this
category.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and
experience. Values difference and adventure. Brand
choices highlights satisfaction, and instant effect. The
first to try new brands. Younger demographic –
students.

4. LIFE MATRIX
The Life Matrix tool defines ten audience categories, centred around
both values, attitudes and beliefs, and more fundamental
demographic audience categories. When looking at this, I decided the
audience for my media product would be tribe wired and fun/atics.
This is because this category generally associates with the younger
demographic, who are the target audience for my magazine. Also,
they are described as ‘digital’, and a marketing technique of mine
was using social media, meaning my audience would fit into this too.
Furthermore, this category describes an audience as ‘free-spirited’
and ‘fun-seeking’, meaning they will want to find music that isn’t
classed as mainstream, which alternative music tends to be.
Tribe wired Digital, free spirited, creative young singles
Fun/atics Aspirational, fun-seeking, active young people

5. AUDIENCE PROFILE
During the research and planning stage, I created an audience profile
in order to portray my target audience. I decided on the idea of a 17
year old female student studying her A-Levels. She was interested in
alternative music, which I feel links well to my magazine as it revolves
largely around alternative rock music. She is also enjoys live music,
which is included in my magazine as advertisement. She has a part
time job, which links well to the lower/working class demographic
which my magazine is aimed at.
https://prezi.com/kxdsawq7lmdr/audience-
profile/?utm_source=prezi-view&utm_medium=ending-
bar&utm_content=Title-link&utm_campaign=ending-bar-tryout