The document profiles the target audience for a new film. Research in the form of interviews with 16 people showed that 100% of 15-21 year olds enjoyed thriller films. As a result, the film will be rated 15 and target 16-21 year olds. Males were more interested in action, while females preferred storyline. The ideal target audience member, named Gavin, is described as a 19 year old criminology student who enjoys thrillers, parties with friends, and is in a university band. He works part-time and enjoys cinema trips, making him representative of the type of film enthusiast the project aims to appeal to.

1. Audience Profile
After interviewing 16 people, we have been able to put together an audience profile and I will be
describing the target Age and Gender, and giving an insight into the type of person we’re trying
to appeal to with our film.
Target Audience (Age and Gender)
When conducting our interviews we asked a number of questions, all which we deemed to give
us valuable information that we could use to further improve our audience’s general experience.
Our audience interviews asked if the interviewee enjoyed thriller films, and out of the 16
interviews we carried out, all of the 15­21 year old age group said they enjoyed thrillers; 100%
of this age category would enjoy our chosen genre, therefore making it clear that we should
make our film a Certificate 15 and target 16 to 21 year olds. We felt that we couldn’t include the
content we wanted if we made the film a 12 or 12A, so
using the ‘15 and under’ category would’ve been
inappropriate we believe. Also our gender spread was
greatly dominated by males, and the males interviewed
are greatly focused on the action part of the film as
opposed to the storyline, whereas with females it was
the other way round. The dog interviewed was
surprisingly impressed with the depth of the storyline.
You can see the data we’ve collected in the form of
these two Pie Charts, we used these to methods of d
ata representation as they’re very easy to see a clear
majority without reading into it very much, meaning we
could back up our choices very easily.
Our Ideal Audience Member
This is Gavin. Gavin is Nineteen and he is currently
studying at Warwick University. He’s currently
achieving that which is expected of him, nothing above
nor below. He got A B B C in his A­Levels, and is
currently studying to become a Criminologist. Judging
by all of this you could say that Gavin is of above
average in terms of intelligence, making him more than
able to appreciate our plotline and inspirations etc.

2. This may lead you to think that Gavin is all work and no excitement but never
fear, he has a wild side also. When he’s not cracking on with an assignment he’s
out with friends drinking and such other things that a university student does in
their free time. He enjoys the frantic party life, but only when he has his favourite
and outstandingly middle­class alcoholic beverage to keep him confident when
talking to the opposite sex. Blood Orange Bulmers. This shows that he likes
excitement, but knows when to reel it in, just as we’ll be doing with our film.
However what would the night be without his band of merry men, and by that I
literally mean band! Gavin is part of a generic Oasis wannabe britpop band
called Acquiesce. This is important because as a musical talent he’ll be able to
appreciate the fact that we’re intending creating our own backing track and not
sampling in any songs at all. In terms of films, Gavin is real lover of thrillers,
especially psychological thrillers which conveniently is the genre of our film! His
favourite film is The Sixth Sense starring Bruce Willis because the ending was
‘Too much of a shock to not enjoy’ in his words. This is vital because we are
planning to play on the same sort of things as The Sixth Sense and others such
as Nightmare on Elm Street (albeit a horror) in that we’re looking at paranormal
elements such a ghosts.
Gavin also has a part­time job working at Sainsburys, and
despite having to wear a hairnet and apron at all times while
working in the café, he believes it’s worth it for his £7.36 an hour.
That money will go on cinema trips, iTunes, and paying for petrol
to drive around in his banged up ‘06 Peugeot 206. This is the
type of person we’re trying to appeal to in that he is quite a film
enthusiast but at the same time is very similar to all people this
age, and will watch it with friends who’ll hopefully share the same
outlook.