This presentation shows how we attracted our specific group in society. Showing the different age ranges and social groups.

1. Question 4-
Who would be the audience for
our production?By Eloise Neath

2. No-one under 15 is allowed to see a 15 film
at the cinema or buy/rent a 15 rated video.
They include some sexual, violent scenes
with strong language.
The U symbol stands for Universal. It should be suitable for
audiences aged four years and over. However, a particular child
may become upset over a certain scene especially at this lower end
of the category range.
PG stands for Parental Guidance, meaning it is suitable for general
viewing, but some scenes may be unsuitable for young children. A
PG film should not unsettle a child aged around eight or older.
Parents should consider if the film is ok for their child to watch. May
include mild violence.
Films labelled as 12A and 12 contain material that is not generally
suitable for children aged under 12. No one younger than 12 may
see a 12A film in a cinema unless accompanied by an adult. Adults
planning to take a child under 12 to view a 12A film should consider
whether the film is suitable for that child. May contain sexual
references and some strong language.
Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film
at the cinema or buy / rent an 18 rated video. No 18 rated works are
suitable for children. Contains frequent strong language, clear sexual
scenes, horror blood and gore, violent behaviour.

3. 12A/12
I believe our film of Nocturnal would be listed as a 12A/12 to a 15 age rating. It includes scenes that do show
some strong language, this gives affect of the film to the audience and we believe makes it look more realistic
to the audience. Children that are aged 12+ will enjoy this film as it doesn’t show too much violence, gore and
scenes that may scare these individuals too much. In some cases it may be appropriate for the parents to give
consent for their child to watch their film as it will be classed as a ‘horror film’ meaning they may want to go
with their children to watch it. Some scenes such as when Brad (the main character) is walking outside and
becoming the victim of the murder which takes place, there is some strong language yet we felt it was needed
as the characters are young and we wanted to make the film as realistic as we could.
Films labelled as 12A and 12 contain material that is not generally suitable for children aged under 12. There is
some strong language, used if necessary but does not over exaggerate the language meaning this age rate is
suitable for this this aged audience. The 12A films are believed to be appropriate for a child to go in with a over
aged (18+) individual as they need to decide for themselves if the film is ok for that child. The 12 rated film is ok
for a child to go in, if they have proof of age meaning they are deciding for themselves if the film is appropriate
for them.

4. 15
As our film of Nocturnal features some scenes of strong language and horror and murder, we listed it as a 15
and a 12A/12. Our film presents a group of young teenagers (aged 16-17) staying over in a log cabin for the
weekend, it features some scenes of the individuals drinking which gives another reason to not rate our
production as a PG or U as there are some mature scenes. As the genre of our film is listed as a horror/thriller,
we believe individuals of this age range would enjoy our production more than an older individual/adult. The
characters are all young meaning the audience of this age range can relate to the film meaning they will
appreciate it more meaning more of the public will watch our production.
No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a 15 rated video. 15 rated works are not
suitable for children under 15 years of age. Most film with this rating contains strong violence, frequent strong
language (e.g. 'f***'), portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of
sexual violence or, verbal references to sexual violence, discriminatory language or behaviour, drug taking. As this
type of film includes a wide variety of content within it, individuals must show proof of age before entering the film
in case they are younger and become offended by the contents that happens.

5. Conclusion to question 4
Overall, I believe our production of Nocturnal is suitable for young individuals rated
from 12 years of age (if adult is present) to individuals 15 and above. In my opinion, our
film relates to teenagers 15 to 17 as the characters within the film is around the same
age meaning the audience can relate to them as they are wanting to be in the same
position as them (going on holiday with their friends) creating an easy way for us to
attract these individuals in to watch our production. I believe individuals 18 and above
are too mature for this production as they have already been through that stage of
their life and wont find it that relatable to them in their present life. Also, as
horrors/thrillers are becoming a more favoured genre of films, more of the public may
want to watch our production even if they are older. We have produced some great
shots that give a sense of thrill which we have then edited making them that little bit
more creepy.

6. Question 5- How did you
attract/address your audience?

7. Primary research we did before the
making of the production?
As we wanted to get as much
information together from the audience
(the public) we decided to make a twitter
account and make a poll which asked
the public ‘what type of thriller would you
prefer?' and ‘who would you prefer to
see?' these results would help us get
some qualitative data which would
improve our thriller meaning we would
get a higher amount of individuals
watching our production as we have took
into consideration the opinions of the
public.

8. Why is attracting a specific target audience
so important?
Producing a film with a target audience helps the
producers visually understand what they have to
include so it will attract a large amount of
individuals. We wanted to specifically associate the
film to teenagers as we believe they will enjoy the
story line more. Our storyline involves a group of
young individuals on holiday in a cabin whilst being
stalked by a killer . One of the opening scenes
shows a party which relates to young people these
days. We used alcohol bottles and cans as props to
show their trendy ways which is relating to their
ages. This shows they are all socialising in the party.
We decided to locate the party in a log cabin
because we knew they wouldn’t be old enough to
go on holiday abroad and believe the log cabin
would be a popular idea within the age group.

9. Conclusion to question 5
When it comes down to how we attracted our specific audience, I believe we took into
consideration a high amount the opinions of our target audience (teenagers). We believe
using a social media site to gather some details on what to include within our production
was a great idea as teenagers are ‘addicted' to sites like twitter and Facebook meaning
they will take an interest in filling in some of the polls we created. Our film relates to
teenagers in modern society which has created a big interest in them wanting to watch
our film. This is the best outcome that we could of hoped for when it comes down to the
distribution of our production.