Stuart Hall's theory of representation describes how meaning is produced and exchanged through language, signs, and images that represent different ideas. For example, a Daily Mail front page about social media harming children's brains uses the image of a child to warn readers of the dangers and influence younger people's online activities. Another Daily Mail front page story about David Cameron being "dragged into" a tax scandal aims to represent that the conservative-leaning newspaper supports Cameron and sees the situation as beyond his control, according to Hall's theory about how media shapes meaning for its audience.