Here I'm investigating the audience I am aiming to focus my media product on, a hip hop magazine.

1. Who would be the audience
for your media product?
By HashanAriyawansa

2. Background information
Throughout the production of my magazine I had the intention of aiming my project at a more youthful audience, particularly
between 13 and 25 and this age range is within the middle class category in the social class structure. Intensive research has
been invested in trying to derive the most suitable audience for my hip hop magazine. I found that the majority of people that
listen to hip hop consist of males and so this is who I intend to target with my magazine. However, I will still be focusing on
the proportion of females that listen to and enjoy reading about hip hop. Research shows that approximately 75% of males
listen to hip hop implying that the other 25% who listen to hip hop consist of the female gender. So I will be focusing on
satisfying both of their needs but my main goal will be to look at how to keep the male population who listen to hip hop
content with my magazine.
In terms of the ethnic groups I'm aiming to target my audience at, there is a wide variety of people from different ethnic
backgrounds who listen to hip hop. So I've adapted my magazine to suit the needs and interests of people from various
ethnic backgrounds but I'm hoping to mainly appeal to those of an African-American origin as hip hop was established in
countries in those areas and so these people will feel that they can relate to this genre of music more so than others.
People from all the different social classes listen to hip hop music however those from the lower and middle class feel that
they can relate to the music genre more than people from the higher class as many hip hop artists came from poor
backgrounds and they relate their struggle to fame through their music. I have then adapted my magazine content so that
those of the lower classes can understand and relate to it more making it a more enjoyable experience for them when reading
the magazine. On the other hand, there are also quite a few hip hop artists and songs that talk about money, power and fame
which would appeal to the higher class so there is a fairly large proportion of upper class who listen to hip hop as well. I will
be mainly looking to aim my magazine at a lower class audience but I would also like to keep the upper class captivated as
well to an extent.

3. Audience profile
Gender - 25 - 30: 15%
Male: 65% 31 – 36: 10%
Female: 35% 36+: 5%
Age – Median age: 20
13 –18: 50%
19 – 24: 20%
Education – Employment –
Currently in college: 40% Employed: 65%
Not in college: 60% HHI income: 35%
Race –
Black/African-American: 73%
White: 17%
Latino: 2%
Asian: 6%
Other race: 2%

4. Additional information
The audience would be fairly well educated as they would need to be able to understand the
lyrics in hip hop songs and most of them would most likely be in college or some form of
education as the majority of people that listen to and read about hip hop are students within the
teenage age range.
The lifestyle of my target audience would be fairly normal as they are of school age or maybe just
a bit older. Those that are in their early twenties would most probably be in employment and so
would be looking for some form of leisure activity e.g. reading hip hop magazines.
The purchasing habits of the audience would be well related to the hip hop magazines as they
would have similar taste to the artists featured in the magazine. For example, if an artist is
wearing chains, snapbacks and urban style clothing, it is likely that the audience would aim to
impersonate these ideas.