1. I have decided that my main target audience will be teenagers
aged between 16-24 years old, And the genre of music that I
will be creating will be hip hop, rap/R&B .
A high percentage of hip hop magazine readers will be male
and a small percentage will be female in the age group above.

2. All the photos and logos above display and demonstrate the different
products and brands used everyday by my target audience as we can see
games consoles mainly used by teenage boys, latest mobile technology
which they mainly use to download their favourite music. Also many different
brands of restaurants used everyday by my target audience including clothe
shops and many more.

3. The photos above are one of many artists and bands
my target audience mainly listen to and adore. As you
can see the genre of these photos easily show it is
hip/hop and rap artists and clothing and conventions
show hoodies and caps worn by the artists above
which have a major influence on my target teenage

4. Key facts and figures about hip/hop target audience
e.g. (VIBE magazine target audience)
Reader Information target audience :
 52% have Face book
 25% have Twitter
 49% of readers have over 300 songs on their MP3
 61% of readers prefer bands to solo artists
 24% download music from iTunes
 71% listen to music on YouTube
 29% have produced their own music
 92% have been to a Gig or Concert
 76% download music illegally from the internet
•55% of hip hop magazine readers are male
•45% are female.
•The average age of the readers is 25.
• 35% of the magazines readers are between the ages
of 18 and 24
•67% are between the ages of 18 and 34.
•29% are over the age of 35.

5. Existing magazine target
audience(XXL)
XXL Magazine XXL magazine was established in 1997 and is
a well known hip hop magazine. It was founded by Jules
Winnfield. It is known for it rating system for different albums
from „S‟ to „XXL
Target Audience of XXL Magazine The target audience of XXL
magazine is very similar to the target audience of the Source
Magazine, so it will be fans of Hip-hop/rap music. This may
appeal less to older hip hop fans as the publication has not
been out as long as the Source so it could still be relatively
new to certain hip hop fans

6. Target Audience Profile
Profile Name: JON.B
Age: 17
Interests:
JON.B is a young male who enjoys listening to a lot of rap and hip hop music
but is
Mainly interested in hip hop and enjoys going to music events such as gigs.
He
also enjoys going out with friends and socializing, rather than staying at home.
He is
very much part of the hip hop culture and this is shown by the way he dresses
in
clothing such as hoodies, jeans and trainers.
He also enjoys playing on his games consoles such as x box 360 and play
station 3.
He has a social class of “D” which is unemployed.

7. Survey questions for my target audience:
I used question pro to distribute my questions uploading my survey to social
network sites such as Facebook, twitter and rap forums. I used a survey
creator called question pro to generate and compile my findings I posted on
these sites.

8. What gender are you?
0
10
20
30
40
50
60
70
male
female
This shows the statistics of my
target gender.
It shows that the majority of my
audience are male which stands in
line with my target audience.
It showed 90 % were male and 10
% were female which shows I need
to make my magazine more
masculine to attract my audience.
Gender

9. How old are you?
0
10
20
30
40
50
60
70
16 - 19
20 - 24
25+
I also asked the age of
my audience the results
showed 85% of my
audience were 16-19 and
showed 7.5% were 20-24
and over 25.
This shows the majority
of my target audience are
teenager which goes in
line with my target
audience.
Age

10. Are you still in education?
0
1
2
3
4
5
no
yes
If the majority of my
target audience were
in education may also
be important.
It showed the majority
were in some sort of
education
In education

11. What genre of music are you into?
0
10
20
30
40
50
rap/hiphop
rock
jazz
classical
indie/pop
other
It also showed that the
majority of my audience
were into the rap/hip hop
genre of music which is
quite common for
teenagers.
It also means that my
magazine should be
based on rap/hip hop as it
is popular with my target
demographic.Genre of music

12. How often do you listen to music
per week?
0
10
20
30
40
50
60
hours
0-10hrs
11 - 20 hrs
20+hrs
The number of hours of
music my target
demographic listen is
important to show their
passion for music.
This also gives us an
insight if they would buy
our magazine.; It showed
a high percentage
listened to music more
than 10 hours a week.

13. What type of music magazine do
you read?
0
5
10
15
20
25
magazine
The source
Vibe
NME
Billboard
Rolling
stone
The type of magazine
my target audience
listen to is also very
important.
The information on the
bar chart showed most
of my target
demographic read
hip/hop rap magazines
such as the source
which is important for
me to make my
magazine similar or
better to attract my
audience.

14. Do you buy music albums?
0
10
20
30
40
50
60
yes
no
If my target audience
buys music albums is
also important.
The majority said they
do not which is highly
understandable due to
the proliferation of
hardware and internet.
This is important as it
shows most download it
illegally.Do you buy music albums?

15. How long do you spend reading
music magazines per week
0
10
20
30
40
50
60
0 to 10
11 to 20
20+
Again this information of the
time spent reading
magazines is important as it
showed the majority spend
0-10 hours which is quite
small.
This links to the proliferation
of hardware and shows
many read magazines online
which shows I also need to
do this with my magazineTime spent reading magazines per week

16. Do you buy music magazines?
0
10
20
30
40
50
60
70
yes
no
The amount of people of
my target demographic
which buy magazines is
an important indication
which links to my
magazine.
The majority said they
do buy magazines
which puts me at an
advantage to make a
magazine which attracts
my target demographic
and make it successful.
Do you buy music albums?

17. Are your parents in employment?
0
10
20
30
40
50
60
70
yes
no
This is also an
important question to
show the amount of
income which comes
into their family as
most are still teens.
It showed the
majority of peoples
parents are in
employment
meaning many would
buy magazines and
albums putting my
magazine at an
advantage
Are your parents in employment