For my A2 Media Studies course, I have been asked to produce a film trailer in groups. We have chosen to do a kidnapping thriller and one of the research and planning tasks is to produce a survey to find out our target audience.

1. This is the primary research I carried out with regards to my target audience. I used a programme
called Survey Monkey which allows you to create a questionnaire which your intended audience can
complete online. I made people aware of my survey through word of mouth mainly have recently used
email and social media platforms such as Facebook to publicise it as well.
I intend to collect the results from my survey in roughly 2-3 weeks in order to give my audience time to
complete it. The main aim of this task is to gain a wider understanding of who my group and I should be
targeting our trailer towards. This is important as it will increase our awareness in this area and enable
us to make any necessary changes to our trailer in order to satisfy our audience’s needs.
Below is the survey I will be presenting to people to help me understand who my target audience: is:

2. A variety of questions have been asked in order to ensure that every aspect of our target audience is
understood, allowing us to meet their needs as well as possible.