This document summarizes the target audience and goals of L.M.T Media's 2014/2015 media kit. The target audience is 16-32 year old females in the UK who enjoy R&B, hip hop, fashion and technology, with the main readership being Afro-Caribbean. Research of similar magazines shows audiences that are mainly black or African American. The press kit indicates that 75% of readers for comparable magazines are black or African and 65% are employed.

1. L.M.T MEDIA KIT(2014/2015)

2. • My target audience is 16-32 year olds,
mainly females who have an interest in
RnB and hip hop music, they are also up-
to-date with the latest fashion and
technology. L.M.T audience will be living in
the uk as it is a UK based magazine.
According to the stats my target audience
will be aimed mainly afro-carrabiean as
this genre is read by this specific ethnicity,
however I did not want to restrict it to this
certain ethnic group so I have also include
other ethnicities.
• I know this fro the research I did with other
press packs for example vibe which is the
same genre as my magazine. it showed
that mainly black/African American.
• This press pack shows 75% of the readers
are black/African,65% are in employment.
My magazine will include various social
media e.g. twitter,Instagram,facebopok etc
that will help the audience interact also
follow updates and post their
suggestions/opinions.
Vibe media kit