The document summarizes the results of surveys given to two age groups - 16-19 year olds and 25-35 year olds - about their preferences and consumption of horror films and trailers. Some key findings: - The majority in both age groups declared horror as their favorite genre and said they enjoy watching horror films. - Ghosts and the unknown were cited as the top scares over blood and gore. - Most had seen 30+ horror films, showing it's a frequently watched genre. - For 16-19 year olds, sound was the most important element of films and trailers while 25-35 year olds valued content more. - Images were considered

1. METHODS TO GAIN TARGET AUDIENCE FOR OUR
HORROR TRAILERS.

2.  In the broadest sense of the word, the definition of
research includes any gathering of data, information,
opinions and facts for the advancement of knowledge

3. Result type
Definition
Examples
Quantitative
The statistical
amount of
research
accumulated
(numerical)
Multiple choice
questions
Closed
questions
Questionnaires
Survey
Numerical
results
Qualitative
Personal and
actual response.
Opinions based
on solid
contextual
research
Interviews
Focus groups
Reviews
Observation

4.  Questionnaire:
*16-19 year olds
*25-35 year olds
*open questionnaire to all ages
• Reaction video and focus group

5. Questionnaire –
(tally)
Horror; genre, films and posters
16-19 year olds
What’s your favourite
genre of film?
Horror 3
Comedy 2
Romantic comedy 2
Science-fiction 1
Action 2
Other 0
Do you like horror?
Yes 6
No 4
Other 0
Do horror films scare
Yes 7
you?
No 3
Other 0
What make you scared? The unknown 3
Ghosts 3
Blood and gore 4
Knives 0
Masks 0
Sound 0
Other 0
How many horror films
have you seen before?
1-5 0
6-10 1
11-15 2
16-20 0
21-25 2
30+ 5
What do you look for in a Sound 4
horror film? What makes Speed/Pace 2
you most scared about
Content 2
them?
Speech 0
Visual 2
What do you look for in a Sound 1
horror trailer?
Speed 2
Content 3
Speech 1
Visual 2
Text 1
What do you look for in a Colours 2
horror poster?
Blood 0
Text 2
Font 1
Images 5
Other 0
What classification would U 0
you most likely watch?
PG 0
12A/12 3
15 5
18+ 2

6.  The majority of individuals we asked declared that they watch
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horror the most.
60% - like horror and enjoy watching it
70% are scared by horror
Majority said that ghosts and the fear of the unknown scare
them the most as a suppose to blood and gore.
Over half have watched 30+ horrors, none of them have watched
less than 6 horror films. So it is a genre that is generally watched
frequently by the age group of 16-19.
40% said sound and music is the most important in horror films
3/10 feel that content is the most important in a horror trailer
80% think that the image is the most important thing on a
horror poster
50% watch horror films that are of a certificate of 15.

7. Questionnaire –
(tally)
Horror; genre, films and posters
25-35 year olds
What’s your favourite genre
of film?
Do you like horror?
Horror 3
Comedy 2
Romantic comedy 3
Science-fiction 0
Action 1
Other 1
How many horror films have
you seen before?
1-5 1
6-10 2
11-15 1
16-20 2
21-25 1
30+ 3
What do you look for in a
horror film? What makes you
most scared about them?
Sound 0
Speed/Pace 1
Content 8
Speech 1
Visual 0
What do you look for in a
horror trailer?
Sound 0
Speed/Pace 1
Content 8
Speech 0
Visual 1
Text 0
What do you look for in a
horror poster?
Colours 1
Blood 0
Text 1
Font 0
Images 8
Other 0
What classification would you
most likely watch?
U
PG
12A/12
15 10
18+
Yes 9
No 1
Other 0
Do horror films scare you?
Yes 8
No 2
Other 0
What make you scared?
The unknown 3
Ghosts 1
Blood and gore 1
Knives 0
Masks 2
Sound 2
Other 1

8.  30% watch horror and 30% watch romantic comedy the most.
 90% are scared by horror, I feel that this is because they were not brought up
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with horror films with modern special effects so when they watch horror as
now they are easily scared by modern horror films with special effects. 10% may
not be so scared by horrors as they may have kids and have experienced and
matured a lot and have come to the conclusion that what you see in horror
films is not real.
Blood and gore scare them the most as this is what films they were brought up
on contained.
Majority have watched 30+ horror films.
80% said content is the most important in horror films, at this age they pay
closer attention to detail in comparison to 16-19 year olds.
8/10 feel that content is the most important in a horror trailer.
40% think that the image is the most important thing on a horror poster
100% watch horror films that are of a certificate of 15 as they felt that horror
films for 18+ are not as scary as 15+ horror films.

10. Horror Audience Survey