The document contains the results of a survey about horror film preferences. It shows that: - 60% of respondents were female and most were 15-27 years old. - Respondents had a variety of ethnicities but horror films were found to not be biased to any particular group. - The most popular genres were horror and romance. Most respondents preferred seeing films in cinemas rather than waiting for DVD releases. - Horror films were generally well-liked on a 1-10 scale. The most popular horror films involved demonic possession or bloodshed. - Respondents preferred newer films to older ones and films that were widely known. Paranormal settings and demons were

1. Are you male or female?
40%
60%
Female
Male
From this we can
simply define who our
target audience
research revolves
around – there is a
larger group of females
participating in this
questionnaire meaning
the results could
possibly be biased as
the results will be more
female orientated.

2. What age bracket are you in?
0%
0%
15%
85%
(10-14)
(15-20)
(21-26)
From these results we can
determine the target
audience will range from
mostly teenagers to adults
from 15-27+ years old.
Although, we can argue that
these results are unreliable
seeing as no 10-14 or 21-26
year olds were asked but this
is due to previous research
and knowing that horror
films are usually watched by
teenagers no younger than
15.
(27+)

3. What is your ethnicity?
25%
5%
25%
10%
20% [PERCENTAGE]
White British
Black African
Asian Oriental
Mixed Race
This shows us that our
target audience is
multi-cultural meaning
our results are not
biased and can be
generalized to a wider
audience.
Black Carribean
Other

4. What is your preferred genre?
5%
25%
25%
15%
Comedy
Horror
30%
Thriller
These results show us a
variety of different views
in terms of what genres
are most popular.
Horror films followed by
romance are the most
popular genres – this
shows us that people
are more likely to watch
a horror film meaning
our opening sequence
would intrigue a larger
target audience.
Romance
Other

5. Would you prefer watching a film in
cinema or wait until the DVD comes out?
25%
75%
Cinema
DVD
This shows us that people
prefer to be socially
active rather than
staying at home – this
can also infer that people
prefer watching films
with their friends rather
than staying at home.

6. On a scale of 1-10 how would you rate horror films?
1 meaning you love them and 10 meaning you hate
them
5%
15%
35%
25%
From this we can see that
horror films are popular and
only a small percentage do
not like them – this supports
the ‘What is your favourite
genre?’ question in
confirming that horror films
are one of the most favoured
genres
20%
(1-2)
(3-4)
(5-6)
(7-8)
(9-10)

7. What's your favourite horror film?
14%
5%
14%
14%
9%
5%
5%
19%
5%
5%
5%
From these results we can
see that the most popular
type of horror films are
those that entail demonic
possession or some type of
blood shed – the most
unpopular films are the
older ones which shows that
the generation of horror
films is advancing .
Chuckie and the Bride
Saw
The Grudge
The Omen
The Exorcist
13 Ghost
Mama
The Ring
Insidious
Prom Night
None, Don't watch horror films

8. How often do you go cinema?
30%
35%
35%
1-3 times every fortnight
Once every 4+ months
This helps us define the
target demographic as it
shows us how many people
would actually go watch
the film, which would help
if this was going to turn
into an actual film as it
would define the profit the
film would make in terms
of views.
Once a month

9. What horror films have you recently watched
and enjoyed? From this we can see a significance
3%6%
3%
3%
3%
3%
3%
3%
3%
3%
6%
8%
3%
19%
11%
8%
3%
6% 3% 3%
difference between films especially with
insidious, this shows us that our target
audience prefer newer films rather than
older ones, the second highest is Saw, this
film is frequently shown on TV & although it
could be classed as old it has multiple parts
to it which keeps the film fresh in the
audiences mind – this shows us that the
audience prefer films that are well known &
everyone is watching rather than old films
which have been forgotten about, for
example: The Shining. We can also see the
type of horror films people prefer to watch
are Graphical or Paranormal.
Human centipede
Insidious
Saw
The Conjuring
Final Destination
The Shining
Last house on the left
Exorcism of Emily Rose
Sinister
Mama
13 Ghost
Chucky
Carrie
Prom Night
The Devil
Women in Black
Paranormal Activity
Texas Chainsaw Massacre
Scream
None

10. Why do you watch horror films?
15%
10%
50%
25%
For the thrill
To be scared
This simply shows us why
audiences tend to watch
horror films, half of the
participants answered ‘For
the thrill’ meaning that
when thinking of an
effective narrative the
viewer must immediately
begin to feel tension and
suspense in order for them
to be intrigued enough to
continue to watch.
Entertainment
Because your friends watch it

11. What type of setting would you like to see
in a horror film?
5%
15%
25%
20%
35%
Domestic Setting
Forest
Other
This links with the ‘What type of
horror films do you prefer’
question when saying that they
preferred paranormal films, from
this we see that they prefer
Haunted Houses which is usually
associated with paranormal
settings – again, this shows that
the target audience prefers to be
intact with the latest and most
popular.
Haunted House
Isolated outdoor locations

12. What type of villain do you like?
5%
14%
29%
38%
This again links with the
results that paranormal
films are mostly preferred.
Demons are also
associated with ‘thrilling’
scenes therefore giving us
an idea of what to include
in the opening sequence.
14%
Ghost
Demon
Murderer
Psycopath
Other

13. What type of horror films do you
prefer?
10%
20%
15%
40%
10%
Psychological
Non-Fictional
Graphical
Paranormal
From this we can see that
the most preferred type of
horror film is paranormal
which matches with
personal research in the
increase of Paranormal films
– this shows as well, that
the audiences are up with
the latest films.
5%
Fictional
Other

14. What attracts you to a film?
5%
20%
10%
65%
Actors/Actresses
Story Line
Director/Producer
Culture/Location
0%
This shows us the
importance of the story
line which also shows us
that we must include a
clear showing of the
narrative during the
opening sequence in
order for the viewer to
carry on watching.
Special Effects

15. How often do you watch horror films?
10%
This shows us that
audiences are up with the
latest horror films seeing
as a new horror film will
tend to come out once
every month.
[PERCENTAGE]
50%
1-3 times every fortnight
Once every 6 months
Once a month