This document summarizes the results of audience research conducted to inform the development of a horror film and trailer. Key findings include: - The target audience is ages 20-30, with most respondents being female (70%) and parents (60%). - Horror is a popular genre, especially for parents (50% of horror fans). - An appropriate certificate would be 15 based on what 80% usually watch. - Locations like barns and haunted houses could be scary settings. - Test audiences were interested (80%) in the proposed plot about a witch-like spirit possessing a mother. - The title "Delirium" was the most popular (40%) choice. - Tra

2. What age are you?
Under 20
20-23
24-27
28-31
31+
We wanted to focus on a ten year age gap of twenty-thirty as we
feel our film plot we have put forward would appeal more to those
ages. Out of the ten people we asked, only 20% weren’t in that age
group.

3. What gender are you?
Male
Female
70% of the people we asked were female. We believed that our
film plot would target females rather than men because of the
mother/son relationship portrayed in the film and the
challenges she faces.

4. Are you a parent?
Yes
No
This was an important question for our audience research because of
the relationship with parent and child. We wanted to know whether a
parent would react differently to our questions compared with those
who aren’t. 60% of the participants are a parent.

5. How often do you watch movies?
More than once a
week
Once a month
Not very often
Never
To gain a better understanding of our target audience we wanted
to know how many films they usually watch in a month. 50% of the
target audience watch a movie once a month therefore
demonstrating that it isn’t a prioritised hobby for them. On the
other hand, 30% said that they watch films more than once a
week, showing that to some, it is a favourite hobby of theirs. Also,
this 30% was answered by participants who are parents which
shows it is a regular occurrence.

6. What genre of films do you prefer?
Comedy
Horror
Romance
Action
Science Fiction
Animation
Drama
As we are making a horror film trailer, we were intrigued as to
whether or not this age range were as interested in this genre in
comparison to others. The data collected revealed that 80% of the
people asked did enjoy watching horror films. 50% of people who
like horror films are parents. The results showed that the least
favourite genre was Drama.

7. What type of certificate do you usually watch?
PG
12A
12
15
18
As a group we wanted to make sure that our film had a certificate
that meant it would be a gripping horror but not too hard to watch.
Our data has helped us decide that a 15 certificate would be
appropriate for our film as 80% said that it was what they usually
watched.

8. Please tick if you have watched and enjoyed any
of these films?
Insidious
Saw
The Conjuring
Psycho
The Woman In
Black
Friday 13th
Nosferatu
To compare our film to other horror/thriller films we wanted to see
what our audience had enjoyed watching as it could have similar
conventions to our plot. The most popular films were: Insidious,
The Conjuring and The Woman in Black. These three films have
similarities to our plot, such as a spirit/possession. This reflects that
our audience may enjoy our plot as it surrounds the theme of
possession.

9. Which of these would you find scariest?
A barn
A forest
A haunted house
An asylum
A basement
In our film plot the story is situated in the location of a house with a
barn. We wanted to know whether it would scare people in a horror
film, and when compared to other locations if it was popular. The
data collected showed that all locations were almost equally as
scary to people. However a barn did come out on top with 30% of
the participants saying it was the scariest.

10. Would you be interested in seeing a film of the
plot below?
Yes
No
A family move to a house that homes a witch-like spirit, who, after the mother
disturbs an old object, possesses the character and sets out to kill her son.
The results showed that 80% of our target audience would be
interested in seeing the film shown. A comment made on the plot
was “The relationship between mother and son would be thrilling to
watch, it sounds like a brilliant film”. It is a very positive comment
and this shows that our film plot is targeting our audience.

11. Which of these titles would be appropriate for our
horror film specified above? Rank 1-5 (1 being the
best, 5 being the worst)
Delirium
Unhinged
Delusion
Misconception
Deranged
We have gathered this information and made an average of which
title they think is the best. 40% of people put Delirium as the most
suited title for our film. As this is the most popular title we have
decided to go along with it, because it reflects what the audience
like. However, we also like this title and feel like it would link well
with the film plot.

12. Do you watch trailers of films you would like to
see?
Yes
No
Only 20% of people said that they didn’t watch trailers of films
they would like to see. The other 80% said they did. This suggests
that trailers are a successful promotional tool when advertising
films because of the high percentage of people that watch them.

13. How long would you consider a good trailer to
last? (In minutes)
01:00 or less
01:30
02:00
02:30
03:00 +
An average film trailer conventionally lasts for two minutes. The
results show that 60% of the participants believe two minutes is a
good amount of time for a trailer. No one said that one minute or
less would make a good trailer. This data helps us come to the
conclusion that we want to aim to make our trailer last around two
minutes.

14. Where do you view trailers?
YouTube
Cinema
Social Media
DVD's
Television
This question helps us understand about media platforms that our
target audience use, we can target them through these platforms.
A significant finding was that no one watches trailers on television.
90% of people view their trailers either on YouTube, in the Cinema
or Social Media. In our trailer we will need to target our audience
by including other platforms such as website links.

15. What makes you want to go and view the film
after watching the trailer?
The soundtrack
The pace
The plot shown
The enigma
The famous cast
This question is important as we need to know what the audience
feel is the most important thing in the trailer and what attracts their
attention. 40% of people said that the enigma in the trailer leaves
them wanting more, this was the highest percentage. The soundtrack
and pace of a trailer didn’t attract anyone and aren’t as important to
our audience.