2. • This audience profile will show how I found out who
my target audience is and how I have reached out to
appeal to them, I sent out a survey in which a gathered
results from a range of questions asking about why
they like horror and what I could to to make my
project a success among them. I also used information
gained from my media classes at college and revision
material.
3. • All media productions are targeted at a specific
background based on their
age, background, sex, country, religious beliefs
and many other factors.
• Analysing a media based production can be
hard, however it is far simpler if you can identify
the targeted audience
4. • All media is produced with an intended viewer
in mind and it is important that the content is
based on the audience and it suites their
understandability and the style such as is it
attractive to the audience and will they
understand what they are seeing.
5. Social class
•
Social class is a big factor in target audience as it has been organised into groups
by the UK government,
•
ABC1 – the middle class
•
C2DE – the working class
•
Both are based on the government census every ten years.
•
A – higher managerial and professional
•
B – middle management
•
C1 – office workers
•
C2 – skilled manual workers
•
D – unskilled workers
•
E – unemployed, unwaged
6. • Sometimes intended audiences can be
completely wrong and could appeal to a
completely different range of people, a great
example is the wildly popular series star wars
as it was originally targeted for kids however
became insanely popular with adults.
7. Preferred, oppositional and
negotiated reading
• A preferred reading is the reading which the audience was
intended to receive.
• The Negotiated reading is one in where the audience
accepts the directors view however change it to some
degree to fit their belief.
• An oppositional reading is one where the audience
completely rejects the preferred reading and take it in their
own perception
8. The hypodermic syringe model
• According to this, the media is like a needle in which injects
ideas, attitudes and beliefs to the intended audience who
are a powerless mass and have little option but to be
effected by its influential messages, in other words if you
see an action of violence you might act more violently for a
time. If you see a woman washing up, if you are a woman
you might want to wash up or if you are a man you may
want the woman to wash up.
9. Gender
• For horror movies in my survey 80% were boys
showing that given the stereotype boys are more
attracted to horror, violence and thrills to some
degree it could be true. Also research over the
internet show that grocery items and themes
may attract women were as themes such as
technology and warfare may interest men.
10. Age
• From research I carried out and from around the
internet, it can be gathered that horror movies of an
age rating of 15 – 18 are the most popular, this can be
shown in the profits of films such as I am Legend and
Insidious. Also there is a certain age were children are
considered too young to be exposed to horror qualities
such as gore and paranormal messages.
11. Survey results
• The results from my survey show that at the moment
the most popular horror sub genre is slasher and this
can show that one of the most popular qualities in a
horror movie is blood and gore which could show that
a big percentage of viewers want images that will stay
in their minds and not a jump scare that will effect
them for one instant.
12. • From my research I have gathered that my project will have to appeal
strongly to males as they take up 80% of my audience and it shall have to
include stalker and Slasher themes as it was the biggest factor of horror
percentage wise. I will have to target a niche audience of 16-20 year olds
as they are the standard age you would find in my college and therefore
the people most likely to view my project. I will have to include a message
in which the audience can take in a preferred reading but the can change
to either an oppositional or negotiated reading if they may choose as to
maintain its success and not go in a one way way of saying there is only
one way to perceive my project.
