This document provides guidance for a music video assignment. It discusses key elements to consider, including the type of music video (narrative, performance, or conceptual), song selection based on ideas achievable rather than personal preference, believable locations/sets, commercial appeal to target audiences, consideration of the target audience, including a range of locations/sets for variety, suitable costumes for the artist and genre, and ideas for unique interior lighting. It then provides 3 potential music video ideas exploring these different elements for specific songs.

1. ASSIGNMENT 6: BASIC IDEAS

2. • -TYPE OF MUSIC VIDEO - NARRATIVE? PERFORMANCE? CONCEPTUAL? (MUST HAVE SOME PERFORMANCE)
• -SONG SELECTION - DON'T CHOOSE A SONG BECAUSE YOU LIKE IT - CHOOSE IT BECAUSE OF AN IDEA OR WHAT IS
ACHIEVABLE
• -LOCATION/SETS - SHOULD BE BELIEVABLE
• -COMMERCIALISM - REMEMBER MUSIC VIDEOS ARE COMMERCIAL PRODUCTS AND THEREFORE THEY HAVE TO
APPEAL TO SPECIFIC TARGET AUDIENCES AND HAVE COMMERCIAL APPEAL
• -CONSIDERATION OF TARGET AUDIENCE
• -PERFORMANCE - PROBABLY A RANGE OF LOCATIONS/SETS TO HAVE VARIETY
• -COSTUME - SHOULD BE SUITABLE TO ARTIST AND GENRE
• -LIGHTING - CAN YOU THINK OF SOMETHING UNIQUE FOR INTERIOR?

3. IDEA 1:
• TYPE OF MUSIC VIDEO: NARRATIVE (AMPLIFICATION) + PERFORMANCE
• SONG SELECTION: EDEN - ROCK + ROLL
• LOCATION/SETS: HOME/SCHOOL
• COMMERCIALISM: APPEALS TO SOCIAL OUTCASTS/ KIDS STRUGGLING AT SCHOOL/
LOVERS OF MUSIC.
• PERFORMANCE: DARK ROOM/ WINDSOR GREAT PARK
• COSTUME: SCHOOL UNIFORM/ UNIQUE CLOTHING
• LIGHTING: FLASHING LIGHTS (STROBE)

4. IDEA 2:
• TYPE OF MUSIC VIDEO: PERFORMANCE
• SONG SELECTION: THE 1975 – UGH!
• LOCATION/SETS: PLAIN ROOM/WHITE BACKGROUND
• COMMERCIALISM: APPEALS TO PEOPLE WHO LIKE OUTGOING, BRIGHT, LOUD MUSIC VIDEOS
• PERFORMANCE: CLEAR/EMPTY ROOM
• COSTUME: OUTGOING/UNIQUE: SMART BLACK SHOES, WHITE SOCKS, TROUSERS, BRACES, VERY BIG
SHIRT, SIMILAR WITH OTHERS.
• LIGHTING: HIGH KEYFLASHING LIGHTS, BRIGHT LIGHTS, VARIATION IN COLOURS ETC

5. IDEA 3:
• TYPE OF MUSIC VIDEO: PERFORMANCE + NARRATIVE?
• SONG SELECTION: PARTYNEXTDOOR – COME AND SEE ME
• LOCATION/SETS: DARK ROOM, DARK STREET ETC
• COMMERCIALISM: APPEALS TO PEOPLE WHO LIKE SLOW, RELAXED VIDEOS, LYRICS AN SINK IN
• PERFORMANCE: UNDER STREET LAMP, DARK STREET, DARK ROOM WITH ONE LIGHT, DIMLY LIT
• COSTUME: SMART SUIT, HAT?
• LIGHTING: LOW-KEY LIGHTING, VERY DIMLY LIT, SUBTLE AND SOFT LIGHTING