George Ezra and The 1975 both carefully craft their image and music videos to appeal to young audiences. George Ezra typically wears casual clothes and styles his hair to look rough, relatable to fans. His videos focus on his performance with a narrative. The 1975 also cultivate a rough rock band look to stand out. Their videos feature performances or acting, showcasing various skills. Both artists use YouTube, Vevo and social media to promote their music and personas to teens and young women.

1. Assignment 11: Researching
Potential Artists
By Ben Chaisty

2. Potential Artists
Iyaz
The 1975
Arctic Monkeys
Calvin Harris
Bastille
Ed Sheeran
George Ezra
Eden
PartyNewDoor
Example
Passanger
James Blunt

3. George Ezra
 Image, the artist usually follows the smart casual approach when it comes to his image,
often wearing a shirt and jeans in a lot of his music videos. His stand of feature would
be his blond hair, which is styled to give him a rough look. This relates to his genre
because it is relatable to the audience, and is a style his audience can relate with.
 Types of Videos, The videos are usually performance/ narrative. His videos follow
certain connotations of his genre with him being the central focus in his music videos. In
his videos he is the performer with a narrative happening around him during the video.
The editing in the video is clear as it allows the audience to see the artist more than any
other aspect of the video, therefor promoting himself.
 Platforms, He has both a YouTube and Vevo page, and show him performing live and
all his music videos, this will be done to promote the artists for free and will mean he
can increase his audience and awareness in the music industry.

4. George Ezra
 Performance, the artist usually performs with a guitar in his hand and trying to
engage with the audience.
 Social Media, on his social media there are everyday picture of him and his friends
and family of what his life is like, giving his fans a behind the scenes into his life.
 Synergies, On his website he is selling his own merchandise witch will increase his
awareness and allow him to attract a new target audience. There are also links to
other pages such as Vevo and a range of social media sites.
 Target audience, His target audience are usually young women and teens.

5. Inspirational Aspects
 His type of music video and how he uses both a narrative and performance aspect.
 His stand out features, being his hair and how he always has a guitar.
 The range of platforms he uses to make viewing his videos easy for his target
audiences.

6. The 1975
 Image, The 1975 have a very distinct rock band look, with their long hair, leather
jackets and un buttoned shirt. This creates a rough image of them, and allows them
to stand out from other bands.
 Types of Videos, The band do either a performance video or a
performance/narrative video with them acting in the video, by them acting in the
video they are show casing a range of skills that they have and by doing a
performance video they are showing their fans what they can expect to see live.
 Platforms, They use a range of platforms such as YouTube and Vevo to allow their
audiences to watch and view them easily.

7. The 1975
 Performance, The performance would usually involve the artists playing an their
instruments and singing to the audience with lots of energy and movement.
 Social Media, They have an Instagram, twitter and Facebook page which allows
them to show case to their fans their lives and what they get up to on a daily
biases, it can also be used to promote the bands.
 Synergies, They have their own website in which they promote their own
merchandise which will allow the band to increase their awareness.
 Target audience, Their target audiences are young women and teens.

8. Inspirational Aspects
 Their appearance and it is suited to the genre of music and gives them a very
distinct look.
 They way a lot of their videos are performance base however they keep the
audiences entertained with their range of shots and cuts.

9. Passanger
 Platforms
 Types of Videos,
 Image,