George Ezra and The 1975 both carefully craft their image and music videos to appeal to young audiences. George Ezra typically wears casual clothes and styles his hair to look rough, relatable to fans. His videos focus on his performance with a narrative. The 1975 also cultivate a rough rock band look to stand out. Their videos feature performances or acting, showcasing various skills. Both artists use YouTube, Vevo and social media to promote their music and personas to teens and young women.