The document provides feedback on Draft 3 of a video and accompanying digipak. It summarizes that the editing, shots, effects, and locations in the video showed improvement and were used conventionally. Some areas noted for further improvement included lighting, transitions between scenes, speed ramping, slow motion, costumes, and choosing a setting that fits better than KFC. Feedback for the digipak praised the color consistency and main photo but noted the boxes could be arranged more conventionally, and the main photo could be re-shot with better lighting.

1. Draft 3 Feedback
Video:
-Betteroverall understandingof conventions
-Editingfitsconventions
-Widerrange of shots
-flashingisusedwell
-Slowmohas improved
-Locationsare conventional andstrong
-Speedrampingisstrong
-Graphicmatchingis good
-Car driftwasgood
Digipak:
-Colourconsistency
-Photoisstrong(Main image)
-Fontusedare conventional andstrong
-Strongbrand image/connection
VideoImprovements:
-LIGHTING + Still a problem(Source softbox)
-Flashingtoindicate change inscenery(Canbe washedout)
-More use of controlledspeedramping
-Slowmotionimprovements(More predominant)
-Conor’scostume
-Use smoke
-Utilize lowangles
-More use of reversing
-Scrap KFC(Doesn’tfit – use nightclubor bar)
Digipak Improvements:
-Keepcolourconsistencyof Draft2 butwithimage strengthof this

2. -Recreate mainimage photowithbetterlighting
-Combine strengthsof bothdrafts
-Boxesare tooscattered(Seekinspiration) findconventions