The document discusses research conducted for a music video and CD cover project, including analyzing existing music videos and CD covers to identify common successful techniques, conducting a questionnaire to understand audience preferences, and compiling sources in a bibliography. Key aspects that will be incorporated include filming in first person, matching clips to the music, using color grading, featuring the artist, and including preferred beach activities based on the questionnaire results.

1. Research
Elisabeth Banks

2. Getting Song Usage Permission
As I am producing a music video, I needed
to get permission to use my chosen song.
Using Wikipedia, I discovered the record
label that the song was recorded with,
‘’Creation Records’’. I sent them a
message via their Facebook page and they
put me in contact with the Performing
Rights Society who are the copyright
holders for the song.
I filled out a form on the PRS website:
https://www.prsformusic.com and they
granted me permission to use the song
for my production.

3. Production Techniques
Filming in first person allows the audience to see things from that persons perspective. If done effectively and correctly, it can
enhance the viewing experience and make the audience feel like they are that character and a part of the story. Filming from this
perspective in any form isn’t very common, which is one reason why I want to film my music video in this way, creating a more
unusual and creative video.
Examples of a POV shot:
Video of walking and looking around the beach: https://www.newsflare.com/video/304953/pov-shot-along-the-beach-in-
barcelona
Exploring London POV shot:
https://www.youtube.com/watch?v=6wzDOg93RDM
Cutting on the beat: Cutting clips on the beats in the music or at the start of a lyric fully links the audio to the footage making the
video run smoother and look more complete.
Creative Transitions: Using a few creative transitions makes the video more interesting to watch and can make it look more
professional. Transitions can also help to emphasise an emotion when used in the correct way for example a slower fade
transition would emphasise sad emotion whereas a quicker snappier transition could emphasise a fun, happy emotion. I want to
try and included a few more creative transitions in my video as I didn’t really do that in my first music video and it is a skill I would
like to practice at.
Colour Grading: Colour grading is a video editing technique. It is used to change the way the colours look. Using this technique
helps to set the mood and tone for your video based on what you change. I aim to use colour grading to help emphasise the
happy and fun mood/feelings that I want my video to show.

4. Artist Research
Artist Name: The Boo Radleys
Band members: Martin Carr, Simon Rowbottom, Tim
Brown, and Rob Cieka.
The Boo Radleys were an English alternative rock band
of the 1990s. They were associated with
the shoegazing and britpop movements and covered
many genres. In 1991 they were signed by Alan
McGees’ Creation record. The band has an 11 year long
career and split up in 1999. During their time in the
industry they had 1 top 10 single, “Wake Up Boo!”,
which charted at number 9 and remained there for 2
months. The song was part of their number 1 album,
“Wake Up!”. The band produced 6 studio albums and 5
EPs during their time.

5. Existing Product
The Weeknd – False Alarm music video
- The video is an action based video with lots of violence and different things happening like what
you would see in a movie. The whole video is filmed in first person from the perspective of one of
the bad guys. Filming using a POV shot makes it so the viewer feels like they are playing that
character and taking part in the events, with this MV being full of dangerous action this makes it
more exciting to watch. People are likely to come back view it multiple times.
- The clips often have the persons hands showing with them usually holding an object or doing
something, this makes the POV more realistic. This is something I will need to do in my music
video.
- The lighting throughout the whole video is pretty dark. The video is set during the night so the
lighting effects add to this factor.
- Special effects are used a lot to show blood, gunshots etc.
- The pace of the video matches up perfectly with the pace of the song, when the song hits the
chorus and speeds up, the more intense action starts, when the verses play, the action calms
down. Matching the events in the video to the speed of the music is something I need to consider
for my own video.

6. Existing Product
Duke Dumont – ‘’I got you’’ music video
- One section of this video is filmed in a beach location. During this part the colours are so vibrant and the
clips are filled with positive vibes. For my video I need to make the colouring as bright as possible and
make the clips as fun as they can be to achieve this same energy. If the day of filming isn’t that sunny I
will need to edit the video to brighten it up.
- The POV filming seemed really realistic because of the amount of camera movements involved. Making
the camera move around a lot to mimic actual head movements is something I will need to do for my
music video to achieve the full effect of this filming technique.
- The cuts between each clip happen on the beats in the song making the video match perfectly with the
music and help it to flow better. This is an editing technique that I will need to use for my own video.
- The use of POV filming makes this video more engaging for the audience as it draws them in and puts
them in the position of the person in the video.
- This video also incudes a couple transitions. The transition to the bright and colourful scenes is creative
and effective as it emphasises the idea that this is a VR world. It’s also a smooth change from one scene
to another. More creative transitions are something I need to consider for my video.
- There use of colour contrast between the real world and VR world is effective as it helps to emphasise
the idea that it is a VR world and it also helps to make the VR parts seem more brighter, fun and free.
Using colour and lighting to help set the scene/mood in this way is something I need to highly consider
for my own MV.

7. Existing Product
Basto – “Hold You” Music Video
- This video contains a lot of simple transitions of the same style. There is a block colour that slides from
the top and bottom and meets in the middle and then opens up again pretty fast. As the video is filmed
from a first person perspective this gives off the idea that you’re blinking. It is also a smooth and quick
transition between clips and it is done on a beat to make it fit perfectly with the music. As my video will
be in this perspective this type of transition is something I will consider using myself.
- The video contains some effects. Throughout the video there is a slight blur around the edge of the clips.
This gives off a more magical/daydream type vibe. They also added some lens flare to a few of the clips.
Using effects in this way is something I will consider for my own video, especially the lens flare.
- The video also has a second person featured throughout the entire sequence. This helps to increase the
audience appeal and the feel of the video as it becomes more interesting and fun with another person
involved. Having a second person in my video as a friend figure is something I will highly consider doing.
- There is a connection between the start and finish of the video. The video ends in the same place it
started, creating a loop. This also adds to the daydream like feel this video has as its almost like nothing
actually happened. Having the video end in the same place or in a similar way to the beginning is creates
a type of closure to the video and I think this would work really well with my own MV.

8. Existing Product
This singles album covers main focus’ are the song name and the two artists. The whole
design is very simple allowing the focus to be on the text and image. The background is plain
white, meaning the text and drawing style image, stand out more. The artist names are at the
top of the design to immediately draw people's attention to it as they are very well known so
people will want to find out the song name. Due to the simplicity of this cover design, it is
clear that the main focus is on the artist names and song title.
The cover has a plain white background, this allows the song title text to stand out on the
cover and helps make it more legible. The cover also includes an image of the artist. This
will draw in the attention of those who already know of him and what he looks like. He is
wearing clothes in colours that are darker than the background, allowing him to be visible
and stand out while also fitting in with the simplistic theme.
This cover includes a lot of bright, bold colours showing that it is an upbeat pop song. It
also includes images of the two artists for the song, drawing in the attention of those who
already know them. In the middle of the two artists is the song title. It is in a bright bold
pink with a white glow around it. The pink helps it match with the rest of the cover and
the glow helps it stand out against the artists.

9. Existing Product
The two main focus’ of this cover is the song title and the artist. The song title is placed at
the top of the page, making it the first thing you can see. It is also placed on the darkest
part of the cover making it stand out more. The colour of the text is a bronze/gold making
it match with the other colours in the cover. The image used gives off the impression that
the song is more of a chill, feel good track. The artist is featured in the image to draw the
attention of those who already know of him.
The main focus of this cover is the artist. The design is very simple making the artist really
stand out. This will draw a lot of people's attention to it as this artist is very well known,
meaning a lot of people will be quickly interested in what the song is. The song title is at
the bottom of the page just below the artist in a simple font and white colour, so it is
more legible. The background colour is dark allowing the image to stand out more.

10. Research Analysis
• What common features do the researched products have?
Music Videos:
• For the POV shots in the music videos, they have lots of camera movements, as if you are looking
around, and hands are often visible, this creates are more realistic POV.
• The clips all match up with the audio perfectly by having the transitions or certain things, like gun
shots or a door closing, happening on a beat in the music.
• They also all have a colour effect/filter to either make the clips darker or brighter to help set the
mood even better.
Singles CD Covers:
• The majority of the covers I looked at feature the main artist.
• They all include the song name and it stands out well on the majority of the covers.
• When the artist is featured on the cover, their names are not on there.
• The majority of the covers have a simple design and are not heavily edited.
• What aspects of the research will you include within your on work?
In my music video I will try to include lots of camera movements and make sure hands and legs/feet are
shown often to increase the effect of the first person perspective. I will also match up the clips with
beats in the music so the video runs smoothly. I may use a colour effect and/or filter to increase the
vibrance of colours in my clips. For the CD cover I plan on having a simple design to keep the chilled and
happy vibe that I am going for. I also plan on included the song name on the cover and possibly having
the music video performers featured on it to.

11. Questionnaire Analysis

12. Questionnaire Analysis
Question: How much have you missed visiting the coast due to the pandemic?
Answers:
The majority of people said they miss visiting the coast a moderate amount or more, this means that my
video should appeal to a lot of people.
Question: What feelings do you associate with being at the beach?
Answers:
The most common answers I received were happiness, calmness, joy and fun. This means I will need to
try and get these feelings across to the viewers in my video.

13. Questionnaire Analysis
Question: What are your favourite seaside foods?
Answers:
The most common answers I received were fish and chips, and ice-cream. I also got answers of
donuts, sausage, and candy floss.
In my video, as it will be a first person pov of a day out at the beach, I plan on having a couple
eating clips. This will help me decide which foods to include that will relate to the majority of
people.

14. Questionnaire Analysis
Question: What are your favourite seaside activities?
Answers:
The most common answers I got were walking along the beach and building sandcastles. I also
had a few answers of going in the arcade, swimming, and playing beach games.
In my video I plan on having first person pov of doing some fun activities, these responses will
help me decide what I can do.

15. Questionnaire Analysis
Question: Do you prefer to visit the coast with someone or alone?
Answers:
The majority of people said they prefer going to the coast with another person. This means that
in my video I will include another person as a friend figure.
Question: What do you prefer to see on a single CD cover?
Answer:
From these results I can see that having people featured on a CD cover is popular, along with an
image and the song name. I will incorporate these features into my CD cover to make it as
appealing to the audience as possible.

16. Bibliography

17. Bibliography
1. Elisabeth Banks. (2021) Questionnaire (conducted on14/03 )
2. Pond5, Filming Blog.
3. “False Alarm” Music Video, The Weeknd
4. “I Got You” Music Video, Duke Dumont
5. “Hold You” Music Video, Basto
6. “Stuck With You” CD Cover, Ariana Grande + Justin Bieber
7. “Boy In The Bubble” CD Cover, Alec Benjamin
8. “Fake” CD Cover, Conan Gray + Lauv
9. “Overdrive” CD Cover, Conan Gray
10. “No Tears Left To Cry” CD Cover, Ariana Grande