55% of respondents actively look for negative reviews of a potential apartment community. Many feel negative reviews provide important information about potential problems, while overly positive reviews seem unrealistic. 41% of respondents would only consider communities with a 4 out of 5 star rating or higher based on reviews. Property managers are advised to have at least 4-6 reviews in the past 90 days and to pin a positive review mentioning their COVID-19 response to address current search terms.