SlideShare a Scribd company logo
Part
1
Quick Stats
Quick
Stats
Do you actively look for negative reviews?
55%
45%
YES NO
ApartmentRatings
Visitor Poll
4,162 responses
“Yes”
responses
“The negative reviews are why I would not
move into a place. I already know why I
would want to live there.”
“I am skeptic when all reviews are over the
top happiest ever with no complaints from
anyone! That's not real life.”
“I actively look for negative reviews with an
open mind. I like to see if there are similar
complaints or if it’s just one angry reviewer.”ApartmentRatings
Visitor Poll
4,162 responses
“No”
responses
“I feel most people only leave reviews to
complain, but if the same thing comes up
over and over, it may be a serious problem.”
I try to find objective reviews, the good and
the bad, and try to delineate the difference
between valid reviews and emotional
responses or unrealistic expectations. My
wife on the other hand…
“If a place sounds too good to be true, I will
look to see if there are any negative reviews.”ApartmentRatings
Visitor Poll
4,162 responses
Quick
Stats
What is the minimum star rating a community
must have for you to consider them?
13%
4%
21%
41%
22%
1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5
ApartmentRatings
Visitor Poll
5,959 responses
KEY TAKEAWAYS
Tips for
reviews
• Most important: within 90 days
• At least 4-6 reviews during that time
• Will consider up to 6 months
• Older than 1 year: little consideration
• Social proof: “wisdom of the crowd”
Prospects…Prospects…Prospects
Series
(recording available)
Tips for
reviews
Pin a positive “COVID-19” review
The Elms at Stoney Run Village
Legend Management Group
Tips for
reviews
Pin a positive “COVID-19” review
Search terms: pandemic, COVID-19, COVID,
coronavirus

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Ask Us Anything - Negative Reviews

  • 3. Quick Stats Do you actively look for negative reviews? 55% 45% YES NO ApartmentRatings Visitor Poll 4,162 responses
  • 4. “Yes” responses “The negative reviews are why I would not move into a place. I already know why I would want to live there.” “I am skeptic when all reviews are over the top happiest ever with no complaints from anyone! That's not real life.” “I actively look for negative reviews with an open mind. I like to see if there are similar complaints or if it’s just one angry reviewer.”ApartmentRatings Visitor Poll 4,162 responses
  • 5. “No” responses “I feel most people only leave reviews to complain, but if the same thing comes up over and over, it may be a serious problem.” I try to find objective reviews, the good and the bad, and try to delineate the difference between valid reviews and emotional responses or unrealistic expectations. My wife on the other hand… “If a place sounds too good to be true, I will look to see if there are any negative reviews.”ApartmentRatings Visitor Poll 4,162 responses
  • 6. Quick Stats What is the minimum star rating a community must have for you to consider them? 13% 4% 21% 41% 22% 1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5 ApartmentRatings Visitor Poll 5,959 responses
  • 8. Tips for reviews • Most important: within 90 days • At least 4-6 reviews during that time • Will consider up to 6 months • Older than 1 year: little consideration • Social proof: “wisdom of the crowd” Prospects…Prospects…Prospects Series (recording available)
  • 9. Tips for reviews Pin a positive “COVID-19” review The Elms at Stoney Run Village Legend Management Group
  • 10. Tips for reviews Pin a positive “COVID-19” review Search terms: pandemic, COVID-19, COVID, coronavirus