This document discusses the objectification of women in advertising and why it is harmful. It defines objectification as showing only sexualized body parts, using someone as an object, or showing them as interchangeable. This takes away women's individuality and makes them seem like commodities that can be bought and sold. The document notes that over a quarter of people think the objectification of women in advertising is acceptable. It provides examples of advertisements that use objectification to imply women are for the sexual pleasure of others or that purchasing a product will allow possessing the woman in the ad. The document encourages treating women with respect as individuals worth more than their sexual organs.