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Objectification of
women in advertising
And why it is ruining our
         lives.
Please be
      mature!!!
  There may be content that you
are not mature enough to handle,
 in which case I will ask you to
             leave.
What Objectification is:
      • Showing only parts of a
              sexualized body
  • Using someone in place for an
             inanimate object
          • Showing someone as
             interchangeable
  • Showing that somebody can and
      should be violated without
                  consent
• Showing them as a commodity that
         can be bought and sold
Women as parts
Often used in advertising
This is bad
  • Makes women interchangeable
• Makes them less than a person,
        more like an object
    • Takes away individuality
Women as objects For
    sexual gain
    Also used frequently
Makes people think it’s ok to
   take advantage of women
Also very bad
• Makes women into objects for ONLY SEX.
   • They are primarily for the sexual
            pleasure of others.
 • We’re good for a lot of other things,
   like being doctors and scientists and
   pushing children out of our uteruses.
Most people think this
advertising is effective
Percent of People Who      • Most people
    Think It Is:
                             think it is
               Most
               Effective     the most
                             affective
               Second
       37%
               Most          advertising
               Effective
               Third         tactic over 4
 45%
          7%
         0%
               Most
               Effective
                             other
        11%
               Fourth        tactics.
               Most
               Effective
               Fifth
               Most
               Effective
And now for an activity
If you said noyou were right
 • She may be making a “sexual”
   face, but that does not mean
      she is a sexual object
       • She is shown as an
 individual, and nothing implies
    that she is supposed to be
 making that sexual face because
        she IS a sex object.
Who Thinks This is accptable?
 How Acceptable Do You
Think Objectification Is          • More than a
                       Very
                       Acceptable   quarter of
                                    participants
                       Somewhat
                       Acceptable
                                    thought it was
                                    very acceptable.
                26%
                       Neither
    41%                Acceptable nor
                       Unacceptable
                  4%
                       Somewhat
          18%    11%   Unacceptable


                       Very
                       Unacceptable
Some Examples:
Their reasoning:
That you should buy their product because:

   • You can possess the woman selling it
      • You can be the woman selling it
  • You can have relations with the woman
                   selling it
• The woman selling it is used only because
           she looks “sexy” or “hot”
Hopefully you learned
      something
• If you learned, you’re welcome
  • If not, that’s ok because as
   you may have seen, it’s social
      convention. It may take a
                while.
        • Please treat women
 respectfully, we are worth more
       than our sexual organs.
Works cited
• Bernstein, Matt. Intro to
  Women's, Gender, & Sexuality Studies.
  4 October 2012. 29 January 2013.
• Gervais, Sarah. Live Science. 25 July
  2012. 30 January 2013.
• Heldman, Caroline. Sexual
  Objectification (Part 1): What is It?
  12 July 2012. 29 January 2013.
• Pappas, Stephany. Women And
  Objectification: Brain Sees Men As
  Whole, Women In Parts (STUDY) . 25
  August 2012. 29 January 2013.
Brought to you by




               Anita Oman
  With a special appearance by Lauren Silva

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Objectification presentation

  • 1. Objectification of women in advertising And why it is ruining our lives.
  • 2. Please be mature!!! There may be content that you are not mature enough to handle, in which case I will ask you to leave.
  • 3. What Objectification is: • Showing only parts of a sexualized body • Using someone in place for an inanimate object • Showing someone as interchangeable • Showing that somebody can and should be violated without consent • Showing them as a commodity that can be bought and sold
  • 4. Women as parts Often used in advertising
  • 5. This is bad • Makes women interchangeable • Makes them less than a person, more like an object • Takes away individuality
  • 6. Women as objects For sexual gain Also used frequently Makes people think it’s ok to take advantage of women
  • 7. Also very bad • Makes women into objects for ONLY SEX. • They are primarily for the sexual pleasure of others. • We’re good for a lot of other things, like being doctors and scientists and pushing children out of our uteruses.
  • 8. Most people think this advertising is effective Percent of People Who • Most people Think It Is: think it is Most Effective the most affective Second 37% Most advertising Effective Third tactic over 4 45% 7% 0% Most Effective other 11% Fourth tactics. Most Effective Fifth Most Effective
  • 9. And now for an activity
  • 10. If you said noyou were right • She may be making a “sexual” face, but that does not mean she is a sexual object • She is shown as an individual, and nothing implies that she is supposed to be making that sexual face because she IS a sex object.
  • 11. Who Thinks This is accptable? How Acceptable Do You Think Objectification Is • More than a Very Acceptable quarter of participants Somewhat Acceptable thought it was very acceptable. 26% Neither 41% Acceptable nor Unacceptable 4% Somewhat 18% 11% Unacceptable Very Unacceptable
  • 13. Their reasoning: That you should buy their product because: • You can possess the woman selling it • You can be the woman selling it • You can have relations with the woman selling it • The woman selling it is used only because she looks “sexy” or “hot”
  • 14. Hopefully you learned something • If you learned, you’re welcome • If not, that’s ok because as you may have seen, it’s social convention. It may take a while. • Please treat women respectfully, we are worth more than our sexual organs.
  • 15. Works cited • Bernstein, Matt. Intro to Women's, Gender, & Sexuality Studies. 4 October 2012. 29 January 2013. • Gervais, Sarah. Live Science. 25 July 2012. 30 January 2013. • Heldman, Caroline. Sexual Objectification (Part 1): What is It? 12 July 2012. 29 January 2013. • Pappas, Stephany. Women And Objectification: Brain Sees Men As Whole, Women In Parts (STUDY) . 25 August 2012. 29 January 2013.
  • 16. Brought to you by Anita Oman With a special appearance by Lauren Silva