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Validity
Elise Woollard
• As I received feedback from the people in my
class this could overall make my feedback
biased. However I think because they are
knowledgeable about the criteria of the task.
They also will have done there research into
similar products so will know what will work
and what wont. Overall the feedback I
received from my peers was mixed from
matter of opinion.
• When receiving feedback from my friends I
think they were generally biased. I got much
more positives than negatives because they’re
familiar with me.
• My teaser trailer went global. So far we have
received 79 views but only had one comment
as the people who viewed our trailer only
watched it briefly. The demographics do show
that our teaser trailer has in fact reached our
intended target audience, 15-24.
• If I was to gather feedback again I would try
and get more feedback from a global audience
as I think this would be more reliable and less
biased.

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Validity of peer and friend feedback on a marketing project

  • 2. • As I received feedback from the people in my class this could overall make my feedback biased. However I think because they are knowledgeable about the criteria of the task. They also will have done there research into similar products so will know what will work and what wont. Overall the feedback I received from my peers was mixed from matter of opinion.
  • 3. • When receiving feedback from my friends I think they were generally biased. I got much more positives than negatives because they’re familiar with me.
  • 4. • My teaser trailer went global. So far we have received 79 views but only had one comment as the people who viewed our trailer only watched it briefly. The demographics do show that our teaser trailer has in fact reached our intended target audience, 15-24.
  • 5. • If I was to gather feedback again I would try and get more feedback from a global audience as I think this would be more reliable and less biased.