The document analyzes and summarizes several electronic dance music (EDM) artist websites, including Skrillex, David Guetta, Zedd, and Daft Punk. The summaries highlight how each website prominently features the artist's latest music and tour dates, merchandise for purchase, opportunities to follow the artist on social media, and forums for fan interaction. Daft Punk's website stands out for its unique layout resembling an online shop and use of their helmet icon to reveal video content.

1. ARTIST WEBSITE ANALYSIS

2. ● To also gain valuable inspiration for when it
came to creating my own artist website, I
Googled the term “Electronic Dance Music
artists” and set about looking on the websites of
those suggested. On this presentation, are
websites I found to analyse...

3. ● Skrillex is a an American electronic music producer, DJ, singer and songwriter, with his own
website very much emphasising this.
●
● You are greeted by the futuristic (relating to the advanced conventions of my genre) style
homepage, filled with various social media posts, further expanding my Target Audience
research point of how EDM listeners are hyperactive on social media.

4. ● There are twelve pages on Skrillex's website. Five of these being his social media
sites (Instagram, Twitter, Facebook, YouTube and Soundcloud) useful for if his fans/
visitors to the site wish to receive regular updates regarding his life. This way, they
can always 'stay in the loop' of his latest projects/features.
● The other tabs are links to his store, for if you wish to purchase clothing or
accessories that relate to the him (wearing his clothing will then advertise his brand-
commercialisation).

5. ● All Electronic Dance Music artist websites I
have looked upon today each bring something
fresh and unique to an upcoming contemporary
audience. The culture of Electronic Dance
Music is crisp, polished and current; reflecting
highly in the websites I researched; allowing
artists to bring their products however they
desire to their fans/listeners.

6. ● Aside from this, there are tabs for if you want to be put onto his 'mailing list'. In my opinion, despite the
promotional element to E-mails, Skrillex's social media outlets are perhaps more instant for if you want to
keep personally updated/ in contact with the artist himself.
● Skrillex also has a released songs 'Red Lips', 'Stranger', which he has tabbed on his website, all
the funds from 'Stranger' going to Youth Charities, further expanding my audience research of
EDM being targeted towards the younger generation. This generation can relate with elements
like this.

7. ● When researching, I established that EDM listeners also enjoy their
genre of music live too. Therefore the tabs of Skrillex's website
directing the audience to a diary of his tour dates and gallery are also
extremely beneficial not only of notifying and informing his audience
but in expanding revenue for himself; generating a buzz for his fans,
in order for them to pay more to see him live.

8. David Guetta

9. ● In my opinion, the Electronic Dance Music
DJ, producer and remixer, David Guetta's
website is set out very similarly to how a
blog would be.
● His homepage instantly advertises his
products. These include his latest album
'Listen Again'; and various live concert/gig
dates, see opposite. Perfect for catching
your eye if you are a customer quickly
browsing or wish to gain such information
instantly.
● A music player featuring Guetta's music is
also featured on his site, playing
throughout. Again, a promotional tool
perfect to advertise the artist's music. All
his social media included here too,
allowing the viewer easy access to
following him; see below

10. ● In terms of graphics for the David Guetta site, the site uses
'Parallax Scrolling', as the foreground moves more than
the background. For example, on the 'Tour' page, while
there is a diary of live shows and a Google map directing
you to the location, the background has still remained the
same from the homepage:

11. ● Aside from the generic 'Music' and 'Video' tabs, seen here (Also directing the
consumer to specific 'Music'). There are is a
'Forum' tab, perfect for if you are an EDM fan
and desire to converse with others about your
interests; just as my Audience Research say is
the hegemonic movement.
● There is also a 'Newsletter' tab for if you wish to be regularly updated of David Guetta projects.

12. ● Zedd, the Grammy Award winning musician, music
producer and DJ primarily produces the electro house
genre, but has branched out, drawing influences from
progressive house, dubstep and classic music.
● Zedd's homepage to his website features various
elements to the producer's 'brand'. For example,
everything from his tour dates,mailing list details, to
merchandise, to music advertisement is featured. If
you are a fleeting visitor to the site, this therefore gives
opportunity for Zedd's 'brand' to be highly publicised.

14. ● The tabs upon the toolbar within his website are all
very generic, with opportunities to browse his 'Music',
'Videos', 'Photos' and to look through his 'Tour' dates.
There is also a 'News' page giving all the latest and
direct coverage in regards to the EDM producer; with a
Zedd 'Community', allowing you to talk with other Zedd
fans ANYTHING regarding the star himself.
● Within the toolbar, Zedd's social media pages are
linked, giving his fans the opportunity to follow their
EDM favourite on all Media outlets, the site even
propositions the fans to “Get Updates”

15. ● Daft Punk's website is very unique in it's layout. In my
opinion, this is the freshest design I have seen; extremely
contemporary. Their homepage features various
merchandise disguised as vintage artwork; a perfect
commercial tool. E.g.

16. ● With further investigation, it seems the Daft
Punk website is almost like an online shop, with
every giving the site visitor almost every
opportunity to 'Register' or 'Shop'. Even being
able to change to your country's currency. The
site also has direct links to Daft Punk's social
media.

17. ● One feature of Daft Punk's website I look upon
favourably is their helmet ident that splits in two when
you click the 'Video' tab to reveal the material, (Again,
not clearly labelled, forcing you to look around the
website and consequently perhaps purchase). I feel
this is fresh, unique and an original idea.